Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common to feel overwhelmed when getting started. Continue reading
We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off to a great start. We just released a better, faster, and cleaner Alexa Site Audit and today we are happy to announce even more improvements. This time, we’re rolling out UX/UI enhancements that promise to make your life easier and your workflow more efficient. Continue reading
Two weeks ago I had the fantastic opportunity to attend Digital Summit – an all-things-digital marketing conference that takes place in 6 locations across the nation. This month, TechMedia took its largest live media event to Phoenix. And aside from the beautiful weather, the true crux of the trip was the chance to interact with more than 800 leaders and professionals in the digital marketing space. Continue reading
So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right?
Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site regularly as well. Continue reading
The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses.
At Alexa, our goal is to give you the tools you need to increase the value and visibility of your site on the web.
As such, we are proud to announce big (and, might we add, beautiful) improvements to the Alexa Site Audit.
Site Audits are a crucial component for website optimization and SEO. It’s a highly functional way to evaluate your performance on the Internet on a variety of criteria – security, load time, tagging, and reputation, to name a few. Ultimately, a great site audit can help fix problems that are inhibiting valuable traffic to your site, as well as inform new strategies to boost ROI. Continue reading
It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded position these days? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call this “big data,” and like a pile of lumber we’d like to build something with it. Data scientists are the people who make sense out of all this data and figure out just what can be done with it. Continue reading
Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States.
Lean Startup is an approach to entrepreneurship and product development that’s built on experimentation and measurement. It gets you to test your ideas rigorously and efficiently, and to be flexible and change course when the data tells you to. Continue reading
In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption.
Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? Continue reading
Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa has long been the go-to source to divine the intrinsic and relative value of any website. I joined Alexa in August of 2013 and took over as the company’s CEO in April of this year. And of our many technical forays and process improvements, the single most important thing we did this year was to focus – almost monomaniacally – on the customer. Continue reading