If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. Continue reading
We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday afternoon as I’m scrambling to wrap up the week, I know all too well that writing a new article or blog post can be a lot of time-consuming hard work.
But what if there was a way to drive more organic traffic without having to create new content? Continue reading
You can spend a lot of time and energy looking for guest blogging sites.
Searching for blogs, researching their metrics, and gauging audience interest can be time-consuming, tedious, and sometimes unpredictable. You find sites you think will be great guest-posting opportunities, but you don’t have the data to prove it. Choosing a site can feel like a guess. Continue reading
Remember the good ol’ days when SEO was straightforward? You follow a formula, check all the boxes, and get at least some results. Continue reading
SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is just as complex. Continue reading
Not all keywords are created equal. What people type into search engines provides insight into their frame of mind at the time of search. From that, we can read into their intent. Continue reading
There’s a low hanging fruit opportunity for on-page optimization in SEO.
And it’s all about existing content optimization.
On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Continue reading
Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017.
As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come. Continue reading