Four Essential Strategy Questions Answered with Analytics

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“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
- Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado

Let’s be real. In this metaphorical quote, you’re the deer, your industry is the freeway, and those cars coming head on are your competitors. In no world would you ever allow your company to wander blindly unaware and unprepared into the middle of any highly competitive market.

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Alexa vs. Google Analytics: Part 2 – On-Site Analytics

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In my last post, I compared and contrasted the competitive intelligence features of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.

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Top 5 Benefits of Alexa Certified Metrics

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We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors.  Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size.  Below are 5 key benefits of certifying your site:

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Alexa vs. Google Analytics: Part 1 – Competitive Intelligence

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Here at Alexa, the product managers are often asked about the differences between Alexa and Google Analytics.  In this two-part post, we’ll do a quick compare-and-contrast.

First, let’s look at panel-based analytics – metrics that aren’t derived directly from the site in question.  Our recent post about the measurement and accountability gap explains why it’s so important to get the whole story about what other sites in your space are doing (short version: so you can learn from their successes and failures and respond effectively).  But since you won’t have much luck asking your competition to hand over their metrics, you need lots of panel-based analytics to put that story together.

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Alexa Increases its Global Traffic Panel

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We’re excited to announce that after a lot of hard work, the size of Alexa’s global traffic panel will be significantly increasing. Over the next month we’ll be incorporating lots of new data points, which will help improve the accuracy of our metrics. As a reminder, our data panel is a sample of global Internet traffic used to calculate Alexa ranks and estimate non-Certified metrics.

Fantastic – now what does this mean for me?

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Congrats Alexa! Team Bike Challenge Champions

For the second year in a row, Alexa won first place in the the Team Bike Challenge, San Francisco Small Company category.  Since we have the good fortune to be headquartered in the heart of the beautiful Presidio in San Francisco, CA, biking to work and being active is part of our company culture. During this bike challenge alone, our team saved over 1,200 lbs of CO2 and burned over 55,000 calories.

Congrats everyone!  Looking forward to celebrating another victory in 2015.

Pictured: Ron Shalhoup, David Capelle, Steve Dawson, Greg Orelind, Shantanu Pavgi, Joshua Winsor, Ryan Emery, Andy Ramm and Chris Albert (center).