In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as a key catalyst for growth. Continue reading
There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged its users are. In this post we’ll take a look at one of the many techniques we use to help understand a site’s traffic: clustering. Continue reading
Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and optimizing SEO keywords is a key area of strategic focus for growth and competitiveness. This comes as no surprise. Keywords are the building blocks of search and are the window to discovering customer intent and need. The right keyword strategy can drive more qualified traffic, convert more customers and secure more leads. Continue reading
In two short years, Portland-based clothing brand Wildfang has shattered all rules of women’s fashion. Anticipating its second anniversary on March 14th, the menswear for women line has solidified its position as the face of fierce, and the embodiment of independent expression – liberated of any gender bounds. Continue reading
You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites. Continue reading
Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common to feel overwhelmed when getting started. Continue reading
We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off to a great start. We just released a better, faster, and cleaner Alexa Site Audit and today we are happy to announce even more improvements. This time, we’re rolling out UX/UI enhancements that promise to make your life easier and your workflow more efficient. Continue reading
Two weeks ago I had the fantastic opportunity to attend Digital Summit – an all-things-digital marketing conference that takes place in 6 locations across the nation. This month, TechMedia took its largest live media event to Phoenix. And aside from the beautiful weather, the true crux of the trip was the chance to interact with more than 800 leaders and professionals in the digital marketing space. Continue reading
So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right?
Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site regularly as well. Continue reading
The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses.