SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Continue reading
I just wanted to take the time to thank our customers for their support in 2015 and wish you all a happy and prosperous 2016.
With the New Year upon us, we’re off to great start introducing upgrades to our service. Continue reading
Sizing up your competition is key to understanding where your site is performing well and where it’s lagging behind. A good competitive analysis helps you:
- Identify important industry trends that may impact your strategy
- Benchmark against others in your space, and
- Uncover what’s working for market leaders that might also work for you
A seasonal competitive analysis is an important part of evaluating your site’s performance. It allows you to view your successes in the context of your unique competitive set. And it highlights opportunities for improvement based on the performance of your peers. Continue reading
Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights.
Discovering the keywords your competitors target:
- Gives you a glimpse into what is working for them
- Reveals new keywords you might not have thought of
- Uncovers opportunities for you to create new content and boost your search engine rankings
Knowing what keyword difficulty score you can rank for is an important element of your SEO strategy.
Not only does it focus your efforts on getting results, it saves you loads of time from writing content about keyword phrases that might be too competitive for you to rank for. Continue reading
If you’re on this page you’re probably already convinced of the importance of attracting organic traffic.
You’re comfortable with the idea that SEO is an ever-changing industry. One that is largely dictated by great user experiences and search engines aiming to return highly relevant results. Continue reading
As a subsidiary of Amazon, we organize ourselves around the same values and principles as our parent company. One of these is consistently hiring the very best people. Our team at Alexa has been growing steadily over the last two years, and we’re thrilled to add so many new Alexans who raise the bar.
These are our four freshest faces: Continue reading
Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way to uncover new leads and viable business opportunities?
At Alexa, we’ve harnessed the power of our global panel of internet users to bring you an easier way to perform market research in an industry category, discover business or investment opportunities, and boost lead generation efforts with selectively qualified leads. Continue reading
Analytics is an undeniable part of the many strategic business decisions made each day. Sometimes, analytics shows us where we stack up relative to competitors. Other times, we call on analytics to help us pinpoint gaps in our strategy and opportunities to boost performance. For Overland Sheepskin Co., analytics is an important part of identifying influential marketing partners and growing its customer base. Continue reading