Understanding Data Science and Why It’s So Important

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It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded position these days? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call this “big data,” and like a pile of lumber we’d like to build something with it. Data scientists are the people who make sense out of all this data and figure out just what can be done with it. Continue reading

Highlights from Lean Startup 2014

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Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States.

Lean Startup is an approach to entrepreneurship and product development that’s built on experimentation and measurement. It gets you to test your ideas rigorously and efficiently, and to be flexible and change course when the data tells you to. Continue reading

Is Social Strategy Driving Airbnb’s Success?

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In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption.

Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? Continue reading

2014 Year in Review: A Letter From the CEO

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Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa has long been the go-to source to divine the intrinsic and relative value of any website. I joined Alexa in August of 2013 and took over as the company’s CEO in April of this year. And of our many technical forays and process improvements, the single most important thing we did this year was to focus – almost monomaniacally – on the customer. Continue reading

SEO Best Practices: The Essentials for 2015

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Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.

Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading

A Guide to Improving Your Alexa Rank

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Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

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Four Essential Strategy Questions Answered with Analytics

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“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
- Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado

Let’s be real. In this metaphorical quote, you’re the deer, your industry is the freeway, and those cars coming head on are your competitors. In no world would you ever allow your company to wander blindly unaware and unprepared into the middle of any highly competitive market.

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Alexa vs. Google Analytics: Part 2 – On-Site Analytics

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In my last post, I compared and contrasted the competitive intelligence features of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.

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