Win More Business with Alexa’s Site Screener

bullseye find new business with site screener

Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way to uncover new leads and viable business opportunities?

At Alexa, we’ve harnessed the power of our global panel of internet users to bring you an easier way to perform market research in an industry category, discover business or investment opportunities, and boost lead generation efforts with selectively qualified leads. Continue reading

Customer Spotlight: How Overland Sheepskin Co. Builds Partnerships & Taps New Markets with Alexa

overland sheepskin co. slippers

Analytics is an undeniable part of the many strategic business decisions made each day. Sometimes, analytics shows us where we stack up relative to competitors. Other times, we call on analytics to help us pinpoint gaps in our strategy and opportunities to boost performance. For Overland Sheepskin Co., analytics is an important part of identifying influential marketing partners and growing its customer base. Continue reading

Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth

customer-spotlight-recruiterbox

In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as a key catalyst for growth. Continue reading

Using Keyword Research for Competitive Advantage

search bar results for choosing the right keywords

Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and optimizing SEO keywords is a key area of strategic focus for growth and competitiveness. This comes as no surprise. Keywords are the building blocks of search and are the window to discovering customer intent and need. The right keyword strategy can drive more qualified traffic, convert more customers and secure more leads. Continue reading