Great news! We have been hard at work expanding and updating our services and we are excited to announce the following new features and functionality now available to our customers. These enhancements make our data more accessible and intuitive to understand so you can quickly gather the most relevant insights, in the format that works best for you.
For the second year in a row, Alexa won first place in the the Team Bike Challenge, San Francisco Small Company category. Since we have the good fortune to be headquartered in the heart of the beautiful Presidio in San Francisco, CA, biking to work and being active is part of our company culture. During this bike challenge alone, our team saved over 1,200 lbs of CO2 and burned over 55,000 calories.
Congrats everyone! Looking forward to celebrating another victory in 2015.
Pictured: Ron Shalhoup, David Capelle, Steve Dawson, Greg Orelind, Shantanu Pavgi, Joshua Winsor, Ryan Emery, Andy Ramm and Chris Albert (center).
There are few sporting events that capture a global audience quite like the World Cup. In major US cities, it is nearly impossible to walk by a bar, restaurant (or office conference rooms for that matter) without seeing all eyes anxiously glued to the TV and overhearing raucous excitement when a favorite team makes a goal. This inevitably leads to the topic everyone likes to analyze every four years – is this the year when pro soccer finally takes off in the United States?
Looking at what keywords are succeeding for your competitors is a great way to get ideas for your own campaigns or for content optimization. Competitive keyword research involves finding out what keywords are sending traffic to competitors sites, and which sites are getting traffic from specific keywords that you’re interested in.
It’s an understatement to say that the nature of marketing has evolved at a breakneck pace. The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis. And while there has always been the call, the need to bridge gaps in measurement and accountability has never been greater.
A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.
The long list of features that come with Alexa’s Advanced-level subscriptions might sound daunting, but really it’s like buying a new car fully loaded. Just get the salesperson to show you what you can do, and you’re ready to ride like never before.
During a recent conversation with a friend, I was struck by how similar SEO is to investment planning. People tend to take the same approaches to these subjects, with the most common being; 1. do nothing, 2. hire an expert to handle it for you, or 3. dig in and do it yourself. Let’s look at each in turn:
“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna be rewarded.” – Jimi Hendrix
Reverb.com is an online marketplace for musical instruments. Unlike generalized auction sites like eBay, Reverb.com puts the musician and their unique orientation to the world at the center of everything they do. Speaking the musician’s language and sticking with it have certainly paid off for Reverb, which has grown from a global Alexa rank of 6.6 million in September of 2012 to a much loftier status of around 15,000 today.
If you have been searching for free, easy-to-use web analytics tools, then look no further. Alexa offers several powerful and insightful competitive intelligence and on-site analytics services just for you. Whether you are a digital marketer or a site owner, we can meet your needs. Whoever said the “best things in life are free” may have been on to something.