Keeping Score: The Data Driving the World Cup

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There are few sporting events that capture a global audience quite like the World Cup.  In major US cities, it is nearly impossible to walk by a bar, restaurant (or office conference rooms for that matter) without seeing all eyes anxiously glued to the TV and overhearing raucous excitement when a favorite team makes a goal.  This inevitably leads to the topic everyone likes to analyze every four years – is this the year when pro soccer finally takes off in the United States?

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Alexa – Best Friend to the Data-Obsessed Digital Marketer

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It’s an understatement to say that the nature of marketing has evolved at a breakneck pace.  The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis.  And while there has always been the call, the need to bridge gaps in measurement and accountability has never been greater.

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Top 6 Myths about the Alexa Traffic Rank

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A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.

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Customer Spotlight: Reverb

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“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna be rewarded.” – Jimi Hendrix

Reverb.com is an online marketplace for musical instruments. Unlike generalized auction sites like eBay, Reverb.com puts the musician and their unique orientation to the world at the center of everything they do. Speaking the musician’s language and sticking with it have certainly paid off for Reverb, which has grown from a global Alexa rank of 6.6 million in September of 2012 to a much loftier status of around 15,000 today.

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5 Cool Things You Can Do For Free on Alexa

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If you have been searching for free, easy-to-use web analytics tools, then look no further.  Alexa offers several powerful and insightful competitive intelligence and on-site analytics services just for you. Whether you are a digital marketer or a site owner, we can meet your needs.  Whoever said the “best things in life are free” may have been on to something.

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War of the Roses: Competition for Top Spot in the Online Floral Industry

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Mothers Day – as well as Valentine’s Day – is a florist’s dream. These two days spawn the sale of more flowers than any other days of the year. So who are the big winners in the flower sales wars and why? In a comparison of four of the top online flower stores, all of the stores remain neck-and-neck for most of the year in terms of reach percentage and pageviews percentage. On Mothers day and Valentines Day, a few excel, but only one reaches escape velocity.

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Get The Competitive Edge: Why Analyzing Your Competition Matters

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Today every website has an on site analytics solution in place.  On site analytics give you a detailed picture of what’s happening on your own site — how many people are visiting, where they are coming from and what they are doing on your site.  This is all fine and good.  You do need this data.  However, most on site analytics services provide an over-abundance of detailed information in dozens of different reports and it can quickly become overwhelming.  What should you pay attention to?  And, what’s good enough?  Is a 36% bounce rate good or bad?  

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