A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages (SERPs) and impact the decision-making of searchers. Continue reading
To get users to take action on a landing page, you need compelling, action-oriented copy. The following content writing tips will help you create engaging copy that can initiate valuable conversions on website landing pages. Continue reading
On February 14th, we became aware that the metrics for a number of sites has been impacted by the inclusion of a significant amount of traffic from China, and it has been determined that this traffic was not generated by real internet users. The sites affected include the following: Continue reading
Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to your site because you have good and/or relevant content that they want to share with their readers. Continue reading
As you create a 2017 editorial calendar, performing keyword research will help you get an edge over the competition and produce content your readers and potential customers want to see. Use these tips to identify keywords and topics that can grow your SEO authority, attract readers, and engage your audience.
As you sit down to create a 2017 marketing strategy, use this outline to consider and collect all of the information that will produce the best plan possible. Continue reading
A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Continue reading
Blog posts and online resources list dozens and dozens of tactics to find backlinks for your site. But just when you think you’ve heard about or tried it all, you discover there are always more link building strategies. Here are a few innovative methods you may not have attempted yet. Continue reading
Smart marketers make informed decisions based on data gathered from analytics platforms and processes.
Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata. Continue reading
The first step in working with a new SEO client is creating an SEO audit report.
An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information you need to create a client-facing document that describes problems and what you will do to fix them. Continue reading