Alexa vs. Google Analytics: Part 1 – Competitive Intelligence

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Here at Alexa, the product managers are often asked about the differences between Alexa and Google Analytics.  In this two-part post, we’ll do a quick compare-and-contrast.

First, let’s look at panel-based analytics – metrics that aren’t derived directly from the site in question.  Our recent post about the measurement and accountability gap explains why it’s so important to get the whole story about what other sites in your space are doing (short version: so you can learn from their successes and failures and respond effectively).  But since you won’t have much luck asking your competition to hand over their metrics, you need lots of panel-based analytics to put that story together.

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Alexa Increases its Global Traffic Panel

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We’re excited to announce that after a lot of hard work, the size of Alexa’s global traffic panel will be significantly increasing.  Over the next month we’ll be incorporating lots of new data points, which will help improve the accuracy of our metrics.  As a reminder, our data panel is a sample of global Internet traffic used to calculate Alexa ranks and estimate non-Certified metrics.

Fantastic – now what does this mean for me?

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Congrats Alexa! Team Bike Challenge Champions

For the second year in a row, Alexa won first place in the the Team Bike Challenge, San Francisco Small Company category.  Since we have the good fortune to be headquartered in the heart of the beautiful Presidio in San Francisco, CA, biking to work and being active is part of our company culture. During this bike challenge alone, our team saved over 1,200 lbs of CO2 and burned over 55,000 calories.

Congrats everyone!  Looking forward to celebrating another victory in 2015.

Pictured: Ron Shalhoup, David Capelle, Steve Dawson, Greg Orelind, Shantanu Pavgi, Joshua Winsor, Ryan Emery, Andy Ramm and Chris Albert (center).

 

 

Keeping Score: The Data Driving the World Cup

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There are few sporting events that capture a global audience quite like the World Cup.  In major US cities, it is nearly impossible to walk by a bar, restaurant (or office conference rooms for that matter) without seeing all eyes anxiously glued to the TV and overhearing raucous excitement when a favorite team makes a goal.  This inevitably leads to the topic everyone likes to analyze every four years – is this the year when pro soccer finally takes off in the United States?

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Alexa – Best Friend to the Data-Obsessed Digital Marketer

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It’s an understatement to say that the nature of marketing has evolved at a breakneck pace.  The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis.  And while there has always been the call, the need to bridge gaps in measurement and accountability has never been greater.

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Top 6 Myths about the Alexa Traffic Rank

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A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.

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