Taking a look at Alexa Movers & Shakers I noticed Accoona, the new Web search engine that launched last December with the help of Bill Clinton, is racing up the rankings chart. In the last month they have seen their reach triple. Chart. They recently peaked on par with our favorite butler Jeeves own search engine, ask.com. So what's the story here? How is this possible?
After using the search engine, I have to admit, I am not impressed. It is OK, but I can see no reason to go back. The results are OK, but the index size is clearly limited. The ads are also crowding out the results, which is not a good experience for a first time user.
But still, people are visiting in droves. Perhaps it is because Accoona gave away a car at the recent Search Engine Strategies conference. Or perhaps it is because they are doing some stealthy (read: unethical) marketing. Recent blog posts indicate the Accoona is spamming the comments of numerous blogs as these humorous and angry posts attest. Link. Link. That's the bad news: spam works and Accoona is reaping the benefits of it's spamtastic marketing campaign.