When It Rains, It Pours

...it is true of Hurricanes and the sites that track them. When the hurricanes come so does the traffic. Take a quick look at this traffic graph for noaa.gov showing the Reach per Million over the last two years: Link.

Every summer, along with the hurricanes, come the Web surfers looking for information about the hurricanes. According to the graph, noaa.gov has an average Reach per Million of 2000, or about .2% of Web users visiting the site. But in the summer the NOAA peaks at 8,000 -- almost 1% of all Web surfers visiting. Now that's a flood of traffic (sorry for the pun.)