[del.icio.us is]... proud to announce that del.icio.us has joined the Yahoo! family. Together we'll continue to improve how people discover, remember and share on the Internet, with a big emphasis on the power of community. We're excited to be working with the Yahoo! Search team - they definitely get social systems and their potential to change the web. (We're also excited to be joining our fraternal twin Flickr!)
I don't know what Yahoo plans to do with del.icio.us. I just hope they won't ruin it. I had similar concerns about Flickr in a previous post in March, but so far, my fears have been unfounded.
If you are unfamiliar with delicious, it is an online bookmarking service. You can access your bookmarks from anywhere. But that's not the cool part. The cool part is that you can see everybody's bookmarks and you can see what is getting bookmarked right now. The insider term for this kind of service is a "social bookmarking" service. I just like the way you can search, sift and click around to get an handle on what people think is important right now by looking at their bookmarks.
Like Flickr, Delicious is a small-time operation, with no revenue model, tons of users, and open APIs. It is a curious purchase for Yahoo and seems to run contrary to their top-down, advertising-driven business. They must see something in these services that remind them of their own early days. See Yahoo, circa October 17, 1996.