When you dig in and take a closer look at the Reach and Pageviews, you'll see that Google's Reach (number of users) consistently exceeds MSN's but MSN's Pageviews outstrip Google's by a fair margin. Because Alexa's rank is based on a combination of Reach and Pageviews, these two have been neck and neck in the rankings.
Interestingly, over the last six months the Reach and Pageview numbers for both of these giants has been declining, along with Yahoo, in the Alexa stats. That isn't to say that their overall users or page views are declining, rather that their percentage of the overall traffic on the Web is shrinking. Now, that's a headline. Maybe I should change the headline...
Traffic on the Web is Diffusing
On second thought, that headline lacks punch. Oh well, forget the headline. For years the news has been about the consolidation of Web traffic in so few hands. Now the news appears to be that the big players are losing their grip and the little guys are taking a bigger piece of the pie.
Congratulations to all you little guys out there. Get your slice of the pie.
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25 comments:
Interesting article. I also noticed that some other sites are "down" over the last 6 months -- for example, amazon.com, ebay.com and overstock.com have all been trending down. Where is the traffic going??
YouTube.com & smalldeadanimals.com & saskatoonscanner.com, that's who! YouTube is going to pass google. MSN must be a mistake, I have never been there and never plan to visit that criminal organization (jk). YouTube is ahead of CNN, think about it.
Great post! I wouldn't say Google is in decline though from a search standpoint. My Google referral trends are larger than ever and continue to represent the larger volume of searches being conducted on the web in the United States each year.
I would not think that Google is declining in the face of Microsoft. Well, who really knows. Interesting article. I would hazard to guess that much of what Microsoft does online may not be creating useful content (like Google does) but rather creating more volume of content. But that's just my thoughts on the matter.
Web is growing so it is logical that traffic is difusing.
Walled gardens are falling, I may bet Monster, CareeBuilder, Cars.com etc. thay are buying traffic in enomoust amounts to keep their services running.
Long tail is bacoming ticker.
I don't really understand the alexa sorts out the sites according to popularity because there are site which a given say a number one position in their category yet there are other sites in the same category with a lower rank.
It would be wrong to think that MSN is now at #2 in Alexa because it is superior search engine. MSN website gets accessed more than google sheerly because of hotmail. Hotmail is one of the subdomains of msn.com (hotmail.msn.com)
Wouldn't suprise me. G has been broken for MONTHS now. Still showing my site as it was 6 months ago, with ALL dead links (re-arranged my urls), even though their spider visits the new urls daily. MSN was the only one that picked up the old links were dead and then found and indexed the new ones very quickly. MSN is now the ONLY search I trust to be getting it right with the latest (and correct) content. Way to go MSN, keep up the good work!
i think goole IS in decline.
You see their business model has been built up on this pay per click adwords which as most companies have realised is a rip off. I have personal bitter experience of it.
Here is an example of one of the "little" sites that is growing real fast and has a very fast growing Alexa ranking www.mygolfbuddy.com
Spreading the wealth is a good thing as it means we have a free market economy on the internet! I myself am gearing up for what is to be a tremendous Christmas Shopping spree online. I run a website that has doubled traffic every month for six months, buyinstantly.com and look forward to getting to the top!
Spreading the wealth is a good thing as it means we have a free market economy on the internet! I myself am gearing up for what is to be a tremendous Christmas Shopping spree online. I run a website that has doubled traffic every month for six months, buyinstantly.com and look forward to getting to the top!
Does anyone visiting this site understand how Alexa makes it's estimates about web traffic?
Brief primer: Alexa offers a web-browser toolbar that some web users install on their computer. The idea is that these users, even though they constitute a relatively small sample size when compared to the greater web population, represent all web users. This assumption is not necessarily flawed.. but:
Alexa ONLY offers the toolbar for Microsoft (PC!) Internet Explorer Users. Their surfing data does not represent the browsing habits of millions of Firefox users or Safari users or Mac users, etc.
Firefox has a large user base, especially by avid Google users. Why? Google is partnered with Firefox and promotes the browser HEAVILY through all of its search advertising and web-based services. It even has an affiliate program, paying people that get web users to instead a Google-branded Firefox browser (with Google as the default search engine, of course).
The average Google user is much, much more likely to use Firefox than the average MSN user. Remeber that Firefox user data is in no way incorporated into Alexa's ranking. I see a problem here.
Furthermore, PC users that use Microsoft internet explorer (only the users that Alexa monitors), are much more likely to use MSN (a Microsoft service) whether or not its because MSN is their default home page and search engine on their Microsoft operating system and in their Microsoft web browser, or because they are "fans" of Microsoft. This is also very problematic, once again, in trying to use Alexa data to compare this particular Microsoft service (MSN) against a separate service.
In short, I question if this is an unbiased comparison and would caution everyone to hold off on judging MSN vs Google traffic until Alexa finally starts collecting data from non-Internet-Explorer users. Preferably they would include data from Mac, Unix and mobile device-users as well (which they don't).
Thoughts?
I'm in a rush so please forgive spelling/grammar errors ;)
It got buried a little towards the end of the last comment, so I would like to stress an important point:
MSN.com is the default homepage for IE users. So, any user that doesn't know how to change their homepage, or just doesn't care to (most of them), everytime they open a browser they hit MSN.
don't really understand the alexa sorts out the sites according to popularity because there are site which a given say a number one position in their category yet there are other sites in the same category with a lower rankFatih Nakış Nakış işleme
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