Alexa Traffic Improvements Galore!

A few moments ago we released some exciting changes to Alexa's Traffic Detail pages. We are very pleased with the results and we think you will be too:

Where are users coming from Geographically?
This one is a biggie. We are now reporting where a site's users are from, geographically speaking. So for example, you could see that 73.6% of Orkut.com's users come from Brazil. Or that 33.9% of Emusic.com's users come from the United States.

What is a site's traffic rank in other countries?
We are also reporting what a site's ranking is in different countries. This can be pretty enlightening. You would see, for example, that Hi5.com is ranked as the 3rd most popular site on the web in Portugal, Peru, El Salvador, and 5 other countries... Who knew?

Reach Percentages
For the last several years Alexa's Reach stats have been expressed as Reach per Million... I can't even begin to tell you how many times I've had to explain what that means. We learned our lesson. Reach is now being described simply as a percentage. For example, you could see that 0.0135% of Internet users visit simpy.com on average. I have to admit that the numbers are really more meaningful to me and provide more perspective about how much traffic a site really gets.

Today, or Yesterday
Here's something we hear every now and then: Why does Alexa's traffic data say "Today" when what they really mean is Yesterday... Hmmm... good point. We were saying what the rank was today, which was based on data gathered yesterday. Easy change. done.

I expect that this new traffic data will be particularly useful to potential advertisers. It will help to size up an audience before making an ad buy. I am truly excited about where we've been and where we are going with the Alexa Traffic data. The panel is as large and diverse as it has ever been and we continue to make meaningful improvements to the data and feature-set.

I hope you enjoy the new changes. Let us know your thoughts.