ATTN: Sales & BizDev. Alexa Just Got More Useful.

For years sales, bizdev and marketing folks have used Alexa to identify sites in their target market and contact them. Alexa has been great at the first half of that equation -- identifying sites -- and poor at the second half. The contact info available on Alexa has been meager at best.

Now, we have partnered with Jigsaw to complete the equation. 500,000 websites come with enhanced contact information via Jigsaw.

Here's an example: Let's say you are looking at the social networking space and via Alexa you have determined that you should be working with hi5.com. They are a high traffic site and one of the leaders in the space. How do you contact hi5.com? Go to Alexa's Overview page for Hi5 (here) and you'll see links to the Jigsaw contact info right there.

Or, let's say your are in the mapping space. You have looked at Alexa's Related links, and gone through the directory to find all of the most popular sites that have online maps. You decide that you need to get in touch with Mapquest. Go to Alexa's Overview page for Mapquest (here) and you'll see links to over 50 contacts at Mapquest sorted by department and by level.

Give it a shot. I hope you are as impressed with the Jigsaw data as I am.