Friday, May 23, 2008
Mothers and Sweethearts
Sometimes, Internet traffic data makes one scratch his or her head. In reviewing the traffic over the last six months to flower and gift sites, I've noticed something I can't quite wrap my brain around.
When comparing the traffic of three major online florists and one gift site, Tiffany.com, I notice something interesting: moms don't make out as well as sweethearts.
For all of these sites, there are the predictable spikes around holidays. Christmas is a natural, but it's not nearly as popular as Valentine's Day or Mother's Day. What perplexes me is that the spikes are higher on Valentine's day than on Mother's Day.
While I'm perpetually single and may be biased, I feel like I know more people with mothers than with sweethearts. Furthermore, I know more people who would be able to purchase flowers in person and carry them to their sweethearts; more of the people I know live fairly close to their romantic interests than their moms. Maybe I'm just a mama's boy.
Do moms get other stuff than flowers? From that angle, it makes sense--everyone knows you have to give your sweetheart flowers, chocolate, or jewelry on Valentine's Day. Maybe moms are also getting pots and pans, power tools, computers, and flat screen televisions. Last year, I gave my mom a cell phone--but we also gave her flowers.
Am I missing something? Please feel free to weigh in with a comment.
Posted by Kelly Dragoo at 4:40 PM