Audit Your Google Analytics Coverage

The Alexa Site Audit now checks your site for Google Analytics tags, and tells you which of your pages are missing them. Using a pixel based analytics solution, such as Google Analytics, is a great way to get insights into how people are using your website. The problem is making sure that all of your pages have the tracking code, or tag, that generates the pixel installed. For small sites it is easy to manually check every page, but for larger sites that is unrealistic. So now, in addition to great SEO and useabiltiy recommendations, the Alexa Site Audit will check your pages for Google Analytics tags for you.

The report is fairly simple, but then it doesn't need to be complicated. We list the tag type, the coverage, how many pages were checked in the audit, and how many pages were missing tags. We also break the list down by subdomain, to make it easier to identify large portions of your site that might be missing tags. If we find tags on every page we crawl, there will be a green check mark indicating everything is fine.

The example report above is for my family blog, and it looks like I am missing Google Analytics tags on 4 pages. To find out which pages those are, I can either click the link or download the entire list of URLs as a CSV file. With this information I can go back and make sure that each and every page on my site has a tag on it, and with my free follow-up report I can verify that I have 100% coverage. No more wondering, with the Alexa Site Audit I know how well my site has been covered with Google Analytics tags.