Alexa’s Global Traffic Panel Increases Again

alexa increases global web traffic panel again

We’re pleased to announce that once again, the size of Alexa’s global traffic panel is significantly increasing. 

Because it’s impossible to directly track all traffic across the web, one of the ways we calculate our metrics is by using a data panel — a sample of global Internet traffic, made up of millions of people worldwide. The bigger the sample, the better the estimate.

So by incorporating many new data points, we’ll be improving the accuracy of our estimated metrics, which we use to calculate Alexa Ranks.

So what does this mean for you?

  • More accurate rankings
  • More accurate estimated traffic metrics
  • More actionable SEO recommendations
  • Better competitive intelligence

A more robust panel with greater global coverage means we can offer you more accurate rankings, estimated traffic metrics, and actionable recommendations. We can provide deeper insights into your own site but, more importantly, we’ll give you better inside information about your competition. 

By giving you a way to peek into someone else’s traffic patterns, we enable you to:

  • Benchmark your performance
  • Find promising new partners, and
  • Size up new markets

With the larger panel, there will also be sites for which we didn’t have metrics before — and now we do. 

Another result of the additional data is that you might see changes in your traffic rank. This is especially true for sites ranked greater than 100,000, which are always subject to fluctuation.

A little more about how Alexa measures web traffic

Our estimates draw on data derived from our global traffic panel, but we also use data from direct sources, such as Alexa Certified sites. We combine all this data and filter it though advanced statistical models to determine ranks and traffic estimates.

Few companies can match Alexa’s history of measuring and estimating traffic data. In fact, we’re celebrating our 20th birthday next month. Our data scientists have been working for years to keep our methodologies up to date, and to provide the most accurate metrics possible. Alexa’s data team will continue to grow the panel and improve our models. This most recent increase is notable, but it’s just the latest example of our ongoing commitment to raising the bar for competitive intelligence in web analytics.

In a future post, we’ll talk about how we’re doing the same for another critical component of your marketing stack: SEO.

Kristen Mirenda

Kristen Mirenda is Senior Product Manager at Alexa. Since the '90s, she's built countless web properties for everyone from Expedia to Sesame Street. She's a proud New Jersey native who spent 15 years in New York City before trading coasts for San Francisco.

Latest posts by Kristen Mirenda (see all)

About Kristen Mirenda

Kristen Mirenda is Senior Product Manager at Alexa. Since the '90s, she's built countless web properties for everyone from Expedia to Sesame Street. She's a proud New Jersey native who spent 15 years in New York City before trading coasts for San Francisco.

  • Thanks for share..

  • bhagat singh

    I am changing my website domain name will it decrease my alexa rank?

  • organizein

    This is the exact information that I was looking for. Thank you for sharing your expertise!

  • Is there any alexa tutorial for decrease our web soon?

  • Opticalcares

    Love this blog and dont forget to read Zenni Optical Blog

  • when will Alexa adopt a non-javascript version of its direct measurement tool? In the age of adblock there is no way your numbers have a chance of being remotely accurate even when “directly measured”.

  • Iman Lukman

    Terima kasih …

  • Groenfeldt

    Will this change improve data for non-US websites?

  • Need extra payment if not work any time on internet to increase the traffic. I have tried it. All work together to get higher rank and good traffic

  • Nice Share.. Thank you

  • Does it have an impact outside US?
    thanks for the post

  • Nice alexan.. keep it up..!!

  • When gos Alexa full SSL support? Since my pages switch to https, they coing down with no end.

  • Well Thats Great Thanks Kristen

    Via KinexMedia

  • Is this the reason why websites around the globe saw a massive drop in their alexa ranks?

  • Wow! Things are too bumpy with the new update in Alexa.. Seeing a roller-coaster ride in the rankings of too-established sites.

    I’d request you to cover up the major controversial topic that: How site owners can increase OR ever stabilize their rankings?

    ~ Adeel

  • andika gurning

    woow….. good

  • This article is very interesting and useful. thank you