Alexa Increases its Global Traffic Panel

panel-small

We’re excited to announce that after a lot of hard work, the size of Alexa’s global traffic panel will be significantly increasing. Over the next month we’ll be incorporating lots of new data points, which will help improve the accuracy of our metrics. As a reminder, our data panel is a sample of global Internet traffic used to calculate Alexa ranks and estimate non-Certified metrics.

Fantastic – now what does this mean for me?

A bigger data sample with more robust global traffic coverage means we can make better estimates, translating into more accurate rankings, traffic metrics, and actionable recommendations. With better data, we’ll be able to offer deeper insights into your site, your competitors’ site and overall traffic strategy. One immediate result of the additional data is that you may see your traffic rank fluctuate, especially for sites ranked greater than 100,000.

I’m a data nerd – can you tell me a little more about how Alexa measures web traffic?

Don’t worry – you are in good company, we like to geek out over the data too. As one of the global pioneers in web analytics, we have been measuring and estimating traffic data for almost 20 years (i.e. – before Google was even founded!). During that time, we’ve fine-tuned our methodologies to provide you with the most accurate metrics possible.

As we mentioned above, our traffic estimates are based on data from our global panel, which is a sample of millions of Internet users using one of over 25,000 different browser extensions. However, we don’t just rely on browser extensions. We also gather much of our traffic data from direct sources, including sites that have chosen to install the Alexa script and certify their metrics.  It is this unique combination of data from our global panel, plus data from directly measured sources, filtered through our advanced statistical models that allow us to provide you with robust and comprehensive metrics.

We know that you rely on Alexa’s insights to make smart, informed decisions to help grow your business. And so we promise to continue growing our panel and optimizing our methodologies to ensure we provide you with data and recommendations you can trust.

Questions?

Please let us know in the comments section below!

Leigh Katcher

Leigh Katcher

Leigh is Senior Marketing Manager at Alexa where she directs branding and business development. Her experience spans B2B and B2C markets, as well as both online and offline marketing. Besides corralling audiences, she also keeps pace with her 1-year-old son in whatever sandbox or swing set calls.
Leigh Katcher

About Leigh Katcher

Leigh is Senior Marketing Manager at Alexa where she directs branding and business development. Her experience spans B2B and B2C markets, as well as both online and offline marketing. Besides corralling audiences, she also keeps pace with her 1-year-old son in whatever sandbox or swing set calls.

  • Can you tell me more details about the algorithm change ?? for a newbie like me, who are eager to increase alexa rank highly in need of the information, thank you .www.appleblogging.com.

  • So we are going to experience much better ranking systems in near future!

  • SOUM YNONA

    Hi – Since we moved to HTTPS, our metrics were going down. We decided to certify our metrics but since then we see very strange things happening : Global rank is up but the rank in our country (France) is way down.
    Another strange thing happens in the “How engaged are visitors” section : it shows a daily pageviews/visitor of 3.1 (which is totally wrong), but our Daily Pageviews / Daily Unique Visitors = 11.8.
    Daily time on site is just 2:17 but Google Anlytics estimates it at 5:35 and… Alexa (in our private panel > Engagement > Minutes/Visit) estimates it at 5:47 for the past 28 days. So why does it show 2:17 ?

    So I have three questions :
    – is the “Rank in (country)” updated as frequently as the Global Rank ?
    – are you able to gather accurate datas for HTTPS websites ?
    – if not, do you still use these estimates instead of the datas sent by the tag for certain stats ? Or do we have to wait a few month (!) before the real datas are used for every stat on our Alexa stats page ?

    Best regards.

  • Great for my website http://brickellvision.com this is great to know where im going

  • It;s also great for http://techspouse,.com which ranking increasing with my productive work.

  • Karel Santral Servisi
    Karel Santral Satış Kurulum Tamir Teknik Servisi
    http://www.karelsantralservisii.com
    http://www.karelsantralteknikservisi.net
    http://www.efartelekom.com

  • Nenk Ratu

    ok …thanks

  • Wolfram Gruppe

    Why Alexa Witgeds show no more data? Does this mean we should remove the widgets?

  • WOW thats great things for our website http://www.ligi.in/ & http://www.14ads.com which ranking increasing with productivity….

  • Alexa needs to be a LOT more accurate, not just a little. There is far too much real traffic that Alexa doesn’t measure. And when we unsubscribed from Alexa’s service, because the data wasn’t very useful, our ranking dropped dramatically. Bottom line: don’t trust their metrics.

  • Aan Anakmetal Simpang-randu

    alexa pagerank so do not update every day ???

  • Great to hear, Leigh – a(nother) good way of cross-validating your data would be to harness the traffic flows of existing high-volume hit-counter widgets, because they are widely distributed and provide valuable triangulation and calibration points for your other data. You undoubtedly do this already to some extent, but there are some other possibilities that you may not have deployed. Please see my email re ‘Cross-validation stats for your expanded panel’ sent to you about 4 hours ago. Many thanks!

    Cheers,

    -Marc from the ClustrMaps Team

  • Sbh Lmsl

    Dear Alexa , Why You aren’t providing more facilities as like similar web..They provide detail number of visitiors, Source,REferrals,Keywords,ADs and many more So, They have beaten you in rank..Please Alexa Blog, Increase Your Facilites ..and u will also increase ur visitor !! 🙂 Thanks

  • Pingback: Penyebab Kenapa Alexa Rank Tidak Bertambah | Chaidir.Web.ID()