Reclaim Valuable Traffic with the New Alexa Site Audit

take back traffic_site audit

At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility of your site on the web.

As such, we are proud to announce big (and, might we add, beautiful) improvements to the SEO Audit Tool.

Site Audits are a crucial component for website optimization and SEO. It’s a highly functional way to evaluate your performance on the Internet on a variety of criteria – security, load time, tagging, and reputation, to name a few. Ultimately, a great site audit can help fix problems that are inhibiting valuable traffic to your site, as well as inform new strategies to boost ROI.

Regular site audits have become a business necessity, and failing to integrate them into your workflow may result in lackluster website traffic, lost customers, and failed conversions. In performing a great site audit, you can boost the performance of your site in search engines, make your content and business more accessible to customers, and, as a result, drive strong conversions and sales.

So what changed?

Site Audit Navigation

Better Navigation

The beautiful new Site Audit design is entirely reconfigured with your workflow in mind. With more streamlined navigation you can now filter easily, narrowing in on your most important topics and areas of improvement. Green – you’re good! Red – take a look; action is needed.

We know you have a lot on your plate, so we reorganized the Site Audit to make it easier than ever to identify and implement suggestions to improve your site, without any of the noise.

Site Audit Actionable Recommendations

Actionable Recommendations

In the new Site Audit, you always know exactly how you’re doing and what to do next. In each category, we tell you what we scanned and explain why each topic is important to your success. Our actionable recommendations and site improvement tips are also now more clearly expressed and easy to follow.

For example, if you need to quickly identify broken links (which can undermine user experience and affect placement in search engines), we deliver a full list of problem links, including broken references to images and redirects, and exactly where they are found. A full list of these items is also completely downloadable via CSV.

You should never scratch your head wondering what your next step is. With the new Site Audit, find exactly what you need in a flash and pump up your productivity.

Site Audit Grading


In today’s world, industry trends and standards are constantly changing (and quickly). In the new Site Audit, we fine-tuned our grading system to accommodate for these market changes. For this reason, you may see slight variation in past grades. However, you can be confident that your tasks and performance are aligned with the most current and best practices.

You may also notice that we’ve added your previous grade to the Report Summary. It’s important that you always know where you stand and if your hard work is paying off. With your previous and most recent grade juxtaposed front and center, now you can easily compare your progress at a glance. We’ve also added your next report date so you know what’s coming and how much time you have to take action!

Site Audit Customized Export


Finally, downloads are easier than ever! We’ve combined all your reports into one awesome panel where you can pick and choose exactly what you need at any given time. Scanning and reporting on up to 32 different criteria, you’ll get the most complete picture of your performance. And with the option for either PDF or CSV* format, you can customize your workflow exactly the way you like.

We’ve worked hard to deliver you a Site Audit that’s better, faster, easier, clearer. Ultimately, we designed it for you – so you can optimize your site, your strategy, and make the most informed decisions for your business.


Alexa Full Site Audits, which include an SEO Audit plus technical performance recommendations, are included as part of our Advanced and Advanced High Traffic subscriptions. SEO Audits only are included with our Insight subscription. 

*where applicable

Jennifer Johnson

Jennifer Johnson

Jennifer is Marketing Manager at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.
Jennifer Johnson
  • That is very nice can wait to test it.

  • Sounds good but Alexa is still so frustrating! My Alex rank was already under 500.000 and now I am again within weeks on 1 Mio. I don´t get it!

  • very useful site owner

  • My rank will go up if i join a basic member $9/month ?

  • Kurt Reims

    This is useful – thanks

  • This is nice, thanks

  • Looks interesting. Does it show what criteria it is measuring when it gives the letter grade score?

  • I want to remove my site on alexa, how to do it ??

  • Hi. Web Design

  • sounds nice for me, but the price for auditing :/

  • that is so good, i like it so much!!! thanks!! we are the fiberglass mesh factory

  • wow…very informative

  • shahid naseer

    sounds nice for me, but the price for auditing :/

  • xptushar

    What kind of plan suitable for http://www.sherpurnews24.
    com ? Please visit and answer this… @admin (if you are not admin in alexa, please do not visit this site)

  • very useful is my website:

  • My web still no data

  • I can not create an account and log in Alexa.

    • Hi AlexHouse,

      I’m so sorry to hear you are having trouble logging into Alexa. Are you still experiencing issues? If so, I can have Customer Service reach out to you directly and help troubleshoot.

      Alexa Team

  • WOW awesome

  • Look nice still wait for my site to get crowled 😉

  • Thanks for the great article. Well explained…

  • pilotHans

    it’s good to see new and good updates from time to time as new stuff pops up. It’s always nice to see our site climb and compare with others to improve ourselves. Thanks guys

  • As somebody who spends almost $10,000 a month on tools for marketing and did not really put a lot of value in this tool I must say that the reachability, along with the quick and easy method of showing clients what the issue is and what you are going to fix has made it something I use for every site. With that said I do believe tools like deep crawl are needed in order to really open up and look at everything exposed by Alexa.

    Great job with your tool and I am pleasantly surprised.

  • Awesome! very helpful for every blogger who wants to achieve Everest in blogging category. Thanks for golden words.

  • My Data RankData not available, whats wrong with my alexa?

  • Merhaba arkadaşlar. sitemin üst sıralara çıkması lazım google da.Yardımcı olursanız sevinirim . İyi çalışmalar.

  • oktay konusunda uzman teknik servisimiz

  • thanks, you enrich my knowledge!

  • i have issues with duplicate contents

  • Joynal Abedin

    I am from Bangladesh……. Last day i saw my rank in Bangladesh. 14350. But today it shows no data. why? My site link is

    • Hi Joynal,

      Thanks so much for reaching out. If we do not display a Country Traffic Rank and country flag for a site, it means that, unfortunately, we do not have sufficient data to do so. However, if your site’s metrics are Certified you can display a directly measured Country Traffic Rank for your site. You can learn more about Certifying your site here:

      Hope this helps.

      Alexa Team

  • Hi,
    Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. If you are interested, you can read more information about how Alexa ranks sites here:

    Hope this helps!

    Alexa Team

  • Hi Stella,

    Our Alexa SEO Site Audit is a great place to start. You can get a free trial (which includes a site audit) by signing up for our Insight or Advanced Plan.

    Alexa Team

  • Hi Tuan,

    Thanks for reaching out. The link below walks you through the steps to get your site certified:

    Please reach out to Customer Support if you are still having trouble.

    Hope this helps!
    Alexa Team

  • Hi,

    Thanks so much for reaching out! There is no need to register your site for Alexa to report traffic statistics. We report on all sites for which we have the data. We get our data from our own sources and based on that, we are able to create a comprehensive big-picture view of the web as a whole. If we have data on your site, we will report it. If not, we will display a notation of “No data,” which means that in the last three months, none of our users visited your site.

    If you wish, you can verify and claim your site on Alexa using our Self-service tools, which will enable you to update your site’s contact information at your convenience.

    Hope this helps!

    Alexa Team

  • Hi William,

    Thanks so much for reaching out. If you file a ticket with Customer Service, they can help troubleshoot.

    Alexa Team

    • Thank you. I have resolved this issue already. Seams my CDN was blocking alexa.

  • Hi,

    Thanks so much for reaching out. Alexa’s traffic rankings are based on the past three months of global traffic measured from our global traffic panel and are updated daily. An overall traffic ranking of “No data”, or “No rank” indicates that none of our sources show visits to the site in question during the past three months (as of our last update).

    You can learn more about how Alexa ranks sites here:

    Alexa Team

  • Hi,

    Thanks so much for reaching out. Alexa’s traffic rankings are based on the past three months of global traffic measured from our global traffic panel and are updated daily. An overall traffic ranking of “No data”, or “No rank” indicates that none of our sources show visits to the site in question during the past three months (as of our last update).

    You can learn more about how Alexa ranks sites here:

    Alexa Team

    • Ritesh

      Thanks for the reply. I think my site traffic is not that much to get ranked. But now it is showing the rank because Its daily traffic has been increased.

  • Thank you so much for this info post;)

  • I am not under standing that since few days my visitors and time increase but alexa rank decrease my site is

  • why my alexa rank is showing N/a ? even though i have verified my site with alexa about 15 days back?

  • myadif

    i can’not upgrade my alexa in handphone. help me

  • ilksms

    does anybody have a comments on it, any reason to this?

  • sathya

    Very Useful to us:)

  • altılı tahminler

  • salman

    Thanks for this information,,,,,,,,,,,,

  • Olga Petrescu

    really good article