Alexa vs. Google Analytics: Part 2 – On-Site Analytics


In my last post, I compared and contrasted the competitive intelligence tools of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.

On the other hand, when people think of GA they probably think of on-site analytics – traffic that’s directly measured by putting GA code onto your site. Many businesses are already using tools for this, and the rest are quickly learning how imperative it really is. In a nutshell, on-site analytics are fantastic for revealing audiences’ behaviors, providing insight into how people interact with your site, your brand, and ultimately how your online presence is performing.

As with Google Analytics, by incorporating a bit of code into your site Alexa begins to directly measure 100% of your real traffic. You can read more about the benefits of Certifying your metrics in one of our past posts.

While both Google and Alexa offer on-site analytics features, there are some distinct differences. The most important distinction is how we measure, collect and display your data and insights. Let’s walk through some of the specifics below.

Measuring Real Traffic

Alexa counts 100% of your real traffic. This is important because there has recently been a lot of discussion surrounding the increase in machine generated traffic and its impact on web data. One article from TechCrunch reported that up to 61.5% of all web traffic comes from bots. If over half of your traffic comes from bots, who are neither human nor capable of becoming customers, how can you confidently optimize your content or make marketing investment decisions? With Alexa, you don’t have to worry. We filter out web crawlers and other machine-generated traffic so you can make clear business decisions based on actual people who visit your site.  

Counting All Your Traffic

Alexa periodically scans your site to ensure you have properly installed the Alexa certify code on every page of your website. If the code has been added correctly, you can rest easy that we are measuring all of your traffic.

At-a-Glance Reporting 

Alexa’s certified metrics dashboard provides a clear, easy to understand picture of your site’s traffic. While GA provides very detailed information on your site’s visitors and their behavior, it can be difficult to weed through all of that data to quickly understand how your site is performing. With Alexa, you can get to the heart of the matter in seconds to easily answer two of your most critical business questions: Is my traffic up or down vs the previous period? If so, what’s driving the change?

Publicly Displaying Your Metrics

Finally, one of biggest differences between Alexa and GA is that Alexa offers you the option to publicly display your certified rank and other traffic metrics. This is a huge advantage if you want to impress potential business partners or advertisers. Unfortunately, GA doesn’t offer this feature – all of your metrics are kept private.

So whether you are looking for competitive intelligence, trustworthy on-site analytics or both, Alexa offers the full package at a great value. By signing up, you’re solidifying your one-two punch on the competition, ensuring your site and strategy are always on-point. Check out our plans and pricing to learn more and get started today.

Related Reading:
Alexa vs. Google Analytics: Part 1 – Competitive Intelligence
Top 5 Benefits of Alexa Certified Metrics
Your Top Questions About Alexa Data and Ranks, Answered

Kristen Mirenda

Kristen Mirenda is Senior Product Manager at Alexa. Since the '90s, she's built countless web properties for everyone from Expedia to Sesame Street. She's a proud New Jersey native who spent 15 years in New York City before trading coasts for San Francisco.

Latest posts by Kristen Mirenda (see all)

About Kristen Mirenda

Kristen Mirenda is Senior Product Manager at Alexa. Since the '90s, she's built countless web properties for everyone from Expedia to Sesame Street. She's a proud New Jersey native who spent 15 years in New York City before trading coasts for San Francisco.

  • better then other!

  • huynh
  • i love the way of Alexa they periodically scans

  • Infoworldpk

    I love Alexa Site

  • Hi,

    Thanks so much for reaching out. To make sure that I understand your question – are you having trouble certifying your site metrics? If so, you can file a ticket with customer service (link below) and they will help you troubleshoot.

    Please let me know if you need any additional help.

    Alexa Team

  • thank you for all

  • Let me know that
    Like Google how it shows live visitors by analytic. Will Alexa also give this type of any tool ?

  • Sumit Dhar

    Alexa is awesme but Google is Free….
    anyways thank you

  • Thanks for the comparison! How’s about Alexa vs Similarweb?

  • Thanks! How’s about Alexa vs Quantcast?

  • Just starting to use alexa and even just the basic searches are great. It’s nice to be able to cross reference with google. AHID

  • cincinberlian

    thanks alexa
    salam cincin kawin

  • shrwan

  • Sabir

    Sir I Wana clam my site on alexa but after putting alexa verification code in my site when i click to verify then alexa show error y is their any prob???

  • Hi, we have submitted our sites
    but they are not appearing in the ranking why?

  • Aysu Baceoğlu

    Ankastre Ürünlerde %30 lara varan kampanya in google rank page founf error.

  • Aysu Baceoğlu

    Bakış Akrilik Kapak Membran Kapak find search motor

  • Online Marketing field is very vast. So many things are important to it
    including collaboration, willingness to do something, hungriness of searching
    different strategies and many more.

  • well thanks to share your point, and it will help new comers like me.

  • very useful article thank you

  • When you mentioned “At-a-Glance Reporting”, you should have put a screen shot of each side by side that reader could click on to enlarge. That would have sold your point much better.