In my last post, I compared and contrasted the competitive intelligence tools of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.
On the other hand, when people think of GA they probably think of on-site analytics – traffic that’s directly measured by putting GA code onto your site. Many businesses are already using tools for this, and the rest are quickly learning how imperative it really is. In a nutshell, on-site analytics are fantastic for revealing audiences’ behaviors, providing insight into how people interact with your site, your brand, and ultimately how your online presence is performing.
As with Google Analytics, by incorporating a bit of code into your site Alexa begins to directly measure 100% of your real traffic. You can read more about the benefits of Certifying your metrics in one of our past posts.
While both Google and Alexa offer on-site analytics features, there are some distinct differences. The most important distinction is how we measure, collect and display your data and insights. Let’s walk through some of the specifics below.
Measuring Real Traffic
Alexa counts 100% of your real traffic. This is important because there has recently been a lot of discussion surrounding the increase in machine generated traffic and its impact on web data. One article from TechCrunch reported that up to 61.5% of all web traffic comes from bots. If over half of your traffic comes from bots, who are neither human nor capable of becoming customers, how can you confidently optimize your content or make marketing investment decisions? With Alexa, you don’t have to worry. We filter out web crawlers and other machine-generated traffic so you can make clear business decisions based on actual people who visit your site.
Counting All Your Traffic
Alexa periodically scans your site to ensure you have properly installed the Alexa certify code on every page of your website. If the code has been added correctly, you can rest easy that we are measuring all of your traffic.
Alexa’s certified metrics dashboard provides a clear, easy to understand picture of your site’s traffic. While GA provides very detailed information on your site’s visitors and their behavior, it can be difficult to weed through all of that data to quickly understand how your site is performing. With Alexa, you can get to the heart of the matter in seconds to easily answer two of your most critical business questions: Is my traffic up or down vs the previous period? If so, what’s driving the change?
Publicly Displaying Your Metrics
Finally, one of biggest differences between Alexa and GA is that Alexa offers you the option to publicly display your certified rank and other traffic metrics. This is a huge advantage if you want to impress potential business partners or advertisers. Unfortunately, GA doesn’t offer this feature – all of your metrics are kept private.
So whether you are looking for competitive intelligence, trustworthy on-site analytics or both, Alexa offers the full package at a great value. By signing up, you’re solidifying your one-two punch on the competition, ensuring your site and strategy are always on-point. Check out our plans and pricing to learn more and get started today.