On February 14th, we became aware that the metrics for a number of sites has been impacted by the inclusion of a significant amount of traffic from China, and it has been determined that this traffic was not generated by real internet users. The sites affected include the following: Continue reading
I’ll admit it. I fully subscribe to the ethos of growth hacking. It’s a no-stone-left-unturned, data and measurement-driven approach to maximizing audience engagement, conversion and loyalty. What’s not to like? Continue reading
Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa has long been the go-to source to divine the intrinsic and relative value of any website. I joined Alexa in August of 2013 and took over as the company’s CEO in April of this year. And of our many technical forays and process improvements, the single most important thing we did this year was to focus – almost monomaniacally – on the customer. Continue reading
It’s an understatement to say that the nature of marketing has evolved at a breakneck pace. The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis. And while there has always been the call, the need to bridge gaps in measurement and accountability has never been greater.
“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna be rewarded.” – Jimi Hendrix
Reverb.com is an online marketplace for musical instruments. Unlike generalized auction sites like eBay, Reverb.com puts the musician and their unique orientation to the world at the center of everything they do. Speaking the musician’s language and sticking with it have certainly paid off for Reverb, which has grown from a global Alexa rank of 6.6 million in September of 2012 to a much loftier status of around 15,000 today.
Mothers Day – as well as Valentine’s Day – is a florist’s dream. These two days spawn the sale of more flowers than any other days of the year. So who are the big winners in the flower sales wars and why? In a comparison of four of the top online flower stores, all of the stores remain neck-and-neck for most of the year in terms of reach percentage and pageviews percentage. On Mothers day and Valentines Day, a few excel, but only one reaches escape velocity.
Earlier this year, Stanford economist Dr. Paul Oyer released a fascinating new book entitled Everything I Ever Needed to Know about Economics I Learned from Online Dating. In it, the author provides deep insights into the similarity between the various dating sites and more traditional market economies. Oyer proceeds to enumerate ways in which concepts like game theory and signaling strategies play out in these online social pairing environments. The inevitable thing is that the likelihood of successfully pairing with a person you find truly desirable depends a great deal on supply and demand.
Oyer stresses the need to participate in a “thick market,” that is a market where the population of those comprising a suitable demographic with ideal characteristics for you is as great as possible. So how can web analytics help you meet the person of your dreams?