All posts by Barry Feldman

About Barry Feldman

Barry is the author of SEO Simplified for Short Attention Spans and The Road to Recognition. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

How the Pros Turn Marketing Analytics Into Effective Marketing Strategies

turn marketing analytics into strategy

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata. Continue reading