So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right?
Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site regularly as well. Continue reading
Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.
Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading
We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors. Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size. Below are 5 key benefits of certifying your site:
Looking at what keywords are succeeding for your competitors is a great way to get ideas for your own campaigns or for content optimization. Competitive keyword research involves finding out what keywords are sending traffic to competitors sites, and which sites are getting traffic from specific keywords that you’re interested in.
A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.
Today every website has an on site analytics solution in place. On site analytics give you a detailed picture of what’s happening on your own site — how many people are visiting, where they are coming from and what they are doing on your site. This is all fine and good. You do need this data. However, most on site analytics services provide an over-abundance of detailed information in dozens of different reports and it can quickly become overwhelming. What should you pay attention to? And, what’s good enough? Is a 36% bounce rate good or bad? Continue reading