All posts by Greg Orelind

About Greg Orelind

Greg is a Senior Product Manager at Alexa. When he’s not busy making Alexa’s products better, you can find him biking, hiking, and camping around California. This includes trading the standard commute for a scenic bike ride over the Golden Gate Bridge every day. Greg holds a Master’s Degree in Mechanical Engineering from University of Illinois at Urbana–Champaign.

SEO Best Practices: The Essentials for 2015

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Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.

Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading

Top 5 Benefits of Alexa Certified Metrics

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We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors.  Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size.  Below are 5 key benefits of certifying your site:

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Top 6 Myths about the Alexa Traffic Rank

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A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.

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Get The Competitive Edge: Why Analyzing Your Competition Matters

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Today every website has an on site analytics solution in place.  On site analytics give you a detailed picture of what’s happening on your own site — how many people are visiting, where they are coming from and what they are doing on your site.  This is all fine and good.  You do need this data.  However, most on site analytics services provide an over-abundance of detailed information in dozens of different reports and it can quickly become overwhelming.  What should you pay attention to?  And, what’s good enough?  Is a 36% bounce rate good or bad?   Continue reading