All posts by Kristen Mirenda

About Kristen Mirenda

Kristen Mirenda is Senior Product Manager at Alexa. Since the '90s, she's built countless web properties for everyone from Expedia to Sesame Street. She's a proud New Jersey native who spent 15 years in New York City before trading coasts for San Francisco.

Choosing Pages for Historical Optimization

how to choose pages for historical optimization

We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday afternoon as I’m scrambling to wrap up the week, I know all too well that writing a new article or blog post can be a lot of time-consuming hard work.

But what if there was a way to drive more organic traffic without having to create new content? Continue reading

Highlights from Lean Startup 2014

leanstartup_FI

Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States.

Lean Startup is an approach to entrepreneurship and product development that’s built on experimentation and measurement. It gets you to test your ideas rigorously and efficiently, and to be flexible and change course when the data tells you to. Continue reading

Is Social Strategy Driving Airbnb’s Success?

travel-skinny-rev

In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption.

Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? Continue reading

Alexa vs. Google Analytics: Part 2 – On-Site Analytics

GAvsAlexa2-small

In my last post, I compared and contrasted the competitive intelligence tools of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.

Continue reading

Alexa vs. Google Analytics: Part 1 – Competitive Intelligence

GAvsAlexa-small

Here at Alexa, the product managers are often asked about the differences between Alexa and Google Analytics.  In this two-part post, we’ll do a quick compare-and-contrast.

First, let’s look at panel-based analytics – metrics that aren’t derived directly from the site in question.  Our recent post about the measurement and accountability gap explains why it’s so important to get the whole story about what other sites in your space are doing (short version: so you can learn from their successes and failures and respond effectively).  But since you won’t have much luck asking your competition to hand over their metrics, you need lots of panel-based analytics to put that story together.

Continue reading