All posts by Leigh Katcher

About Leigh Katcher

Leigh is Senior Marketing Manager at Alexa where she directs branding and business development. Her experience spans B2B and B2C markets, as well as both online and offline marketing. Besides corralling audiences, she also keeps pace with her 1-year-old son in whatever sandbox or swing set calls.

Alexa Increases its Global Traffic Panel

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We’re excited to announce that after a lot of hard work, the size of Alexa’s global traffic panel will be significantly increasing. Over the next month we’ll be incorporating lots of new data points, which will help improve the accuracy of our metrics. As a reminder, our data panel is a sample of global Internet traffic used to calculate Alexa ranks and estimate non-Certified metrics.

Fantastic – now what does this mean for me?

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Now Available: Data Export to CSV, Mobile-Friendly Pages & More

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Great news! We have been hard at work expanding and updating our services and we are excited to announce the following new features and functionality now available to our customers. These enhancements make our data more accessible and intuitive to understand so you can quickly gather the most relevant insights, in the format that works best for you.

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Congrats Alexa! Team Bike Challenge Champions

For the second year in a row, Alexa won first place in the the Team Bike Challenge, San Francisco Small Company category.  Since we have the good fortune to be headquartered in the heart of the beautiful Presidio in San Francisco, CA, biking to work and being active is part of our company culture. During this bike challenge alone, our team saved over 1,200 lbs of CO2 and burned over 55,000 calories.

Congrats everyone!  Looking forward to celebrating another victory in 2015.

Pictured: Ron Shalhoup, David Capelle, Steve Dawson, Greg Orelind, Shantanu Pavgi, Joshua Winsor, Ryan Emery, Andy Ramm and Chris Albert (center).

 

 

Keeping Score: The Data Driving the World Cup

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There are few sporting events that capture a global audience quite like the World Cup.  In major US cities, it is nearly impossible to walk by a bar, restaurant (or office conference rooms for that matter) without seeing all eyes anxiously glued to the TV and overhearing raucous excitement when a favorite team makes a goal.  This inevitably leads to the topic everyone likes to analyze every four years – is this the year when pro soccer finally takes off in the United States?

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5 Cool Things You Can Do For Free on Alexa

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If you have been searching for free, easy-to-use web analytics tools, then look no further.  Alexa offers several powerful and insightful competitive intelligence and on-site analytics services just for you. Whether you are a digital marketer or a site owner, we can meet your needs.  Whoever said the “best things in life are free” may have been on to something.

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Welcome to Alexa’s Blog!

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We are very excited to launch our brand new Alexa blog. Our goal is to use this space to connect with current and prospective customers, offering you insights into how best to leverage our data and showcase customer success stories.   For example, ever wondered why it is so important for you to compare your site to the competition? Check out our blog post on Getting the Competitive Edge written by our Head of Product. And just to prove that data analytics can have a positive impact on your life beyond just measuring your site’s traffic and visitors, read our post on how analytics can Rev Up Your Love Life!

While Alexa is a company with a rich, 20-year history in data analytics, this is a particularly exciting and special time for us. Based on your customer feedback, we recently completely redesigned our website, offering a more streamlined and straightforward user experience. In addition, you no longer need to be a site owner to subscribe to our Alexa Pro services allowing more digital marketers and content publishers to take advantage of all we have to offer.

One thing, however, hasn’t changed and that is our focus and commitment to our customers.  Alexa is a small, but mighty team and I know that everyone here is motivated to help our customers solve their business challenges and give them the insights they need to be successful. Our website relaunch is just the beginning, and we will be launching additional services and features in the near future. We look forward to hearing your feedback as we continue to grow and expand so please don’t be shy!   This is only the beginning.