All posts by Tom Treanor

About Tom Treanor

Tom Treanor is a Senior Product Manager at Alexa Internet and has expertise in the areas of Content Marketing, SEO and Social Media Marketing. He has experience helping startups, small and medium businesses, and large enterprises grow their business and reach new customers.

8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool

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Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to your site because you have good and/or relevant content that they want to share with their readers. Continue reading

How to Get Brilliant Ideas for Top of Funnel (TOFU) Content

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If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. Continue reading