Category Archives: Alexa

How the Pros Turn Marketing Analytics Into Effective Marketing Strategies

turn marketing analytics into strategy

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata. Continue reading

How to Create (and Complete) an SEO Audit Report for Your Clients

create seo audit report for clients

The first step in working with a new SEO client is creating an SEO audit report.  

An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information you need to create a client-facing document that describes problems and what you will do to fix them. Continue reading

How to Find Guest Blogging Opportunities and Present an Outreach Plan To Clients

template for guest blogging opportunities

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. Continue reading