As you sit down to create a 2017 marketing strategy, use this outline to consider and collect all of the information that will produce the best plan possible. Continue reading
A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Continue reading
Smart marketers make informed decisions based on data gathered from analytics platforms and processes.
Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata. Continue reading
We’re pleased to announce that once again, the size of Alexa’s global traffic panel is significantly increasing. Continue reading
Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way to uncover new leads and viable business opportunities?
At Alexa, we’ve harnessed the power of our global panel of internet users to bring you an easier way to perform market research in an industry category, discover business or investment opportunities, and boost lead generation efforts with selectively qualified leads. Continue reading
We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Continue reading
In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as a key catalyst for growth. Continue reading
There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged its users are. In this post we’ll take a look at one of the many techniques we use to help understand a site’s traffic: clustering. Continue reading
Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and optimizing SEO keywords is a key area of strategic focus for growth and competitiveness. This comes as no surprise. Keywords are the building blocks of search and are the window to discovering customer intent and need. The right keyword strategy can drive more qualified traffic, convert more customers and secure more leads. Continue reading