Category Archives: Analytics

Infographic: The Anatomy of an Alexa Site Audit

alexa technical site and seo audit

Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common to feel overwhelmed when getting started. Continue reading

Reclaim Valuable Traffic with the New Alexa Site Audit

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At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility of your site on the web.

As such, we are proud to announce big (and, might we add, beautiful) improvements to the SEO Audit Tool.

Site Audits are a crucial component for website optimization and SEO. It’s a highly functional way to evaluate your performance on the Internet on a variety of criteria – security, load time, tagging, and reputation, to name a few. Ultimately, a great site audit can help fix problems that are inhibiting valuable traffic to your site, as well as inform new strategies to boost ROI. Continue reading

Understanding Data Science and Why It’s So Important

Data Science_FI

It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded position these days? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call this “big data,” and like a pile of lumber we’d like to build something with it. Data scientists are the people who make sense out of all this data and figure out just what can be done with it. Continue reading

Highlights from Lean Startup 2014

leanstartup_FI

Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States.

Lean Startup is an approach to entrepreneurship and product development that’s built on experimentation and measurement. It gets you to test your ideas rigorously and efficiently, and to be flexible and change course when the data tells you to. Continue reading

Is Social Strategy Driving Airbnb’s Success?

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In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption.

Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? Continue reading

SEO Best Practices: The Essentials for 2015

SEO BP_tw

Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.

Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading

A Guide to Improving Your Alexa Rank

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Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

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