Category Archives: Content Marketing

How to Get Brilliant Ideas for Top of Funnel (TOFU) Content

get ideas for top of funnel content

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. Continue reading

Choosing Pages for Historical Optimization

how to choose pages for historical optimization

We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday afternoon as I’m scrambling to wrap up the week, I know all too well that writing a new article or blog post can be a lot of time-consuming hard work.

But what if there was a way to drive more organic traffic without having to create new content? Continue reading

How to Find Guest Blogging Sites Your Audience Visits

find guest blogging sites

You can spend a lot of time and energy looking for guest blogging sites.

Searching for blogs, researching their metrics, and gauging audience interest can be time-consuming, tedious, and sometimes unpredictable. You find sites you think will be great guest-posting opportunities, but you don’t have the data to prove it. Choosing a site can feel like a guess.   Continue reading

Marketing Quotes 2016: 11 Experts Reveal Their Biggest Takeaways

11 expert marketing quotes 2016

Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017.

As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come. Continue reading