Category Archives: Industry & Company Trends

Marketing Quotes 2016: 11 Experts Reveal Their Biggest Takeaways

11 expert marketing quotes 2016

Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017.

As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come. Continue reading

The Best of Digital Summit Phoenix 2015

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Two weeks ago I had the fantastic opportunity to attend Digital Summit – an all-things-digital marketing conference that takes place in 6 locations across the nation. This month, TechMedia took its largest live media event to Phoenix. And aside from the beautiful weather, the true crux of the trip was the chance to interact with more than 800 leaders and professionals in the digital marketing space. Continue reading

Understanding Data Science and Why It’s So Important

Data Science_FI

It’s been said that Data Scientist is the“sexiest job title of the 21st century.” Why is it such a demanded position these days? The short answer is that over the last decade there’s been a massive explosion in both the data generated and retained by companies, as well as you and me. Sometimes we call this “big data,” and like a pile of lumber we’d like to build something with it. Data scientists are the people who make sense out of all this data and figure out just what can be done with it. Continue reading

Highlights from Lean Startup 2014

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Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States.

Lean Startup is an approach to entrepreneurship and product development that’s built on experimentation and measurement. It gets you to test your ideas rigorously and efficiently, and to be flexible and change course when the data tells you to. Continue reading

Is Social Strategy Driving Airbnb’s Success?

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In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of the economic phenomenon, collaborative consumption.

Does a “sharing economy” company pursue a different digital marketing strategy? And does it pay off? Continue reading

2014 Year in Review: A Letter From the CEO

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Alexa is an icon. Its history spans nearly two decades, with millions of subscribers joining us along the way. Alexa has long been the go-to source to divine the intrinsic and relative value of any website. I joined Alexa in August of 2013 and took over as the company’s CEO in April of this year. And of our many technical forays and process improvements, the single most important thing we did this year was to focus – almost monomaniacally – on the customer. Continue reading

SEO Best Practices: The Essentials for 2015

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Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.

Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading