Category Archives: SEO

8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool

find-competitor-backlinks-fi

Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to your site because you have good and/or relevant content that they want to share with their readers. Continue reading

How to Create (and Complete) an SEO Audit Report for Your Clients

create seo audit report for clients

The first step in working with a new SEO client is creating an SEO audit report.  

An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information you need to create a client-facing document that describes problems and what you will do to fix them. Continue reading

How to Find Guest Blogging Opportunities and Present an Outreach Plan To Clients

template for guest blogging opportunities

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. Continue reading