Category Archives: Site Owners

Reclaim Valuable Traffic with the New Alexa Site Audit

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At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility of your site on the web.

As such, we are proud to announce big (and, might we add, beautiful) improvements to the SEO Audit Tool.

Site Audits are a crucial component for website optimization and SEO. It’s a highly functional way to evaluate your performance on the Internet on a variety of criteria – security, load time, tagging, and reputation, to name a few. Ultimately, a great site audit can help fix problems that are inhibiting valuable traffic to your site, as well as inform new strategies to boost ROI. Continue reading

SEO Best Practices: The Essentials for 2015

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Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website.

Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages higher – but those days are long gone. Nowadays, paying for links to your site, hiding content, keyword stuffing or deceptive “black-hat” practices are much more likely to hurt your site than help. Continue reading

A Guide to Improving Your Alexa Rank

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Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

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Alexa vs. Google Analytics: Part 2 – On-Site Analytics

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In my last post, I compared and contrasted the competitive intelligence tools of Alexa and Google Analytics (GA). What we found is, while free, Google Analytics only provides the 10,000-foot view of your competitors’ activity. It is fairly non-specific and doesn’t provide you very detailed insight. In other words, for competitive analytics – it’s basic.

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Top 5 Benefits of Alexa Certified Metrics

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We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors.  Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size.  Below are 5 key benefits of certifying your site:

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Top 6 Myths about the Alexa Traffic Rank

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A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up around it. What follows is a bit of myth-busting as well as a few pointers about how you can actually improve your rank.

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Customer Spotlight: Reverb

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“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna be rewarded.” – Jimi Hendrix

Reverb.com is an online marketplace for musical instruments. Unlike generalized auction sites like eBay, Reverb.com puts the musician and their unique orientation to the world at the center of everything they do. Speaking the musician’s language and sticking with it have certainly paid off for Reverb, which has grown from a global Alexa rank of 6.6 million in September of 2012 to a much loftier status of around 15,000 today.

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