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Today every website has an on site analytics solution in place. On site analytics give you a detailed picture of what’s happening on your own site — how many people are visiting, where they are coming from and what they are doing on your site. This is all fine and good. You do need this data. However, most on site analytics services provide an over-abundance of detailed information in dozens of different reports and it can quickly become overwhelming. What should you pay attention to? And, what’s good enough? Is a 36% bounce rate good or bad? Continue reading