21-Point Checklist to Boost Your Blog Posts in Search [Infographic]

optimize your blog posts in search with a 21-point seo checklist

A lot of SEO-minded bloggers will huff and puff about the backlink building strategies that catapulted their posts to the first page of search. I’m not one of them.

I have no backlink building strategy. Don’t get me wrong. I’m all for backlinks. They clearly can help a blogger earn the authority that helps you snag a ticket to high rankings.

Yet I don’t pay that stuff any mind. I don’t build, buy or barter for backlinks. I don’t write emails to the keepers of authoritative sites begging for links. Nor do I seek out guest blogging opportunities aiming to slip-in links to posts I’m trying to bolster.

(But while I’m thinking about it, here’s one about the best practices of business blogging. Shame on me.)

I’m a certified backlink slacker. However, a lot of my blog posts rank on page one of search and a heap of them are inching their way there now.

So what do I do? How do I manage to get the coveted top ten spots on Google and Bing with so many of my pages? I simply earn them.

See, first of all, Google and the other search engines have got quite good at sniffing out the evidence that proves (or suggests) readers get value from your posts. As Alexa’s Kim Cooper wrote in SEO Copywriting for Google and Humans, “The more you serve the reader, the more Google serves you.”

And secondly, when you publish highly useful content and promote it well, it gets shared, seen, and yes, linked to.

So while you can count on me to return to this website and blog in the near future to deliver some advanced SEO insights, today I offer you the basics.

The infographic I’d like you to peruse covers a simple list of ways to:

  1. Indicate the relevance of your SEO content to the search engines
  2. Tap into human psychology to foster clicks, reads, and social shares
  3. Include compelling media to improve the quality of your content

I thank my friend, mentor and podcast partner, Andy Crestodina of Orbit Media, for teaching me these lessons and publishingWeb Content Checklist: 21 Ways to Publish Better Content, which sparked the ideas the infographic below is based on.

Also, a big and grateful shout out to my partner in design, Visme, for their excellent work on the graphic.

optimize your blog posts with this 21 point checklist

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Barry Feldman

Barry Feldman

Barry is the author of SEO Simplified for Short Attention Spans and The Road to Recognition. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
Barry Feldman
  • Excited to appear here on the Alexa blog. Thank you for publishing this post and graphic. Readers, ask me anything about “boosting” your blog posts.

  • Hi Barry..thank you very much really I like your post keep in touch from INDONESIA.

  • These are all fantastic tips, I do many of these but also read some good action items to work on.

  • thank you so much for this article,its really helpful

  • Nice content and good example of infographics.Very helpful.Thanks.

  • Saminu Eedris

    Really interesting article!

    Thanks Barry.

  • Yeah! It’s not easy to push up your blog in the Infographics easily! I am sure @barryjfeldman:disqus Tips would help us a lot. Can you bring some post on Content Marketing both in which we use both and organic-free mediums?

    @Barry Connect with me on Linkedin – you can easily find the link in my Disqus profile.

    • Ozair, I’m intrigued by your request, but don’t understand it. Can you clarify? What do you mean by “organic-free” media?

      • Thanks a lot barry for replying me back. From Organic or Free Mediums means that there are many Paid mediums where we can market our content but there are also free mediums and places where we can market out content like Social Mediums and some other platforms. Can you do a blog post on this?

        Also, I would like to connect with you on social media:

  • Adhi Artadhitive

    Thanks for this articke ….so help me to get SEO page

  • Wilfred Abicoco

    when writing a post what are the kind of words we should use on the meta description ?

    • For starters, use your keywords. They’ll be bolded in the SERP. Think of your meta description as ad copy. It should tell the reader why to clickthrough and read the post.

  • Rahul Pagar

    Helpful Article.Thanks
    Can you give some for example post regarding certified organic inputs.

  • Vijay Suryawanshi

    Hi Barry,

    Special thanks to you, for sharing a complete blogging secrets. The one who do practice the given points of this blogpost can definitely get a best results.

    A very helpful information given!

    Thank you so much!

    Vijay Suryawanshi

  • super!

  • As you had written above “And secondly, when you publish highly useful content and promote it well, it gets shared, seen, and yes, linked to.”

    The blog covered mainly about optimizing content but there is nothing written about how to promote it well. Will appreciate more if you add the same in info graphic.

  • Hey Barry,

    this is awesome collection, precisely step by step, what to do with every single post. Thank you for sharing that!

  • Fantastic post with a lot of value to readers. Keep them coming 🙂

  • Donna Richards

    Hello: Barry, I found your post to be very informative, precise and a good visual guideline, thank you. On my last blog post I deleted the YOAST plugin, as I found them to be inconsistent in their guideline. I found I did worst on the Search Engines trying to follow Yoast guidelines. Therefore I simply went back to using the WordPress Editor and doing my Meta and Title keyword and description by myself. Question do you use YOAST as a blogging tool, if not what do you use?

    • I do use Yoast. Haven’t found any problems with it. I think the guidelines are just that, guidelines. Not sure the tool itself would affect your SEO.

  • will try this, thanks for sharing article

  • i am following this and i completed this tip. and found this is great.

  • Hello Barry Feldman, tank you for awesome post about content optimization, information is very comprehensive. Me will definitely come in handy

  • hifi

    thank you giving me such kind of tips which are very informative for my site

  • thanks so much for this post

  • Arif hendra gumelar

    teu ngarti euy, hese nya,,

  • this good tutorial for us,, my i share it?

  • Nice one, appreciate the effort.

  • Constance Geisler

    Thank you for a great, succinct post. Really helpful one pager for internet marketing.

  • thanks for best guide.

  • edoctor

    Thanks for guiding 😉

  • Backlinks are over-rated 😉

  • A good meta description can really make a difference. Easy for small business owners to miss it out thinking its ‘behind the scenes’ stuff. However, it’s very important for the SEO of a business website. Great infographic and points.