New! Find the Best Keywords for Your Website

find the best keywords for your website faster

Not all sites are created equal in the eyes of Google.

Some sites have a harder time ranking than others.

So how do you find the best keywords for your website, given its unique ability to rank?

You’ve probably heard the common advice to target low competition keywords. But the real question is, how low should you go? The answer depends on your site’s Competitive Power—a new metric by Alexa that benchmarks the level of keyword competition your site can target with more confidence of getting results.

Now you can find easy-to-rank keywords for your site with Alexa’s new keyword difficulty tool.

It’s literally as easy as 1-2-3.

In this post, we’ll help you answer these questions:

  • How do I find the best keywords for my website?
  • How can I be confident I’ll rank for the keywords I choose?
  • How can I save time when doing keyword research?

How to find easy-to-rank keywords

access keyword opportunities tool on alexa dashboardTo find the best keywords for SEO that your site will actually be able to rank for, you must first understand your site’s strength, a.k.a.your Competitive Power.

Focusing your efforts on low competition keywords that are within your site’s Competitive Power will save you time and effort on fruitless pursuits.

In other words, you won’t waste time creating content for keywords that are too competitive for you to rank for.

Advanced customers can access the new tool on their Alexa Dashboard.

Step 1 – Get to know your site’s Competitive Power

Your site’s Competitive Power is a measure of your site’s ability to compete in SERPs (search engine results pages).

You can increase your chances of ranking by choosing keywords with a competition score that is at or below your site’s Competitive Power.

find the best keywords for your website

Step 2 – Start your search for SEO keywords

Do you already have an idea for content you’d like to create? Is there a site in your industry that represents the audience you aspire to attract? Think—competitors, industry publications, bloggers in your niche, etc.

Create a list of highly relevant keyword ideas by using Alexa’s keyword generator tool.

You can start your search in 2 ways:

The first is by entering a seed phrase that represents the topic you’d like to create content for. For example, marketing automation.

The resulting list of keywords will be generated based on related phrases that people often search for in addition to the seed phrase you entered. Think of Amazon’s “customers who bought this item also bought” recommendations. This means that your list of keyword opportunities will be highly relevant to the audience who tends to search the phrase you entered.

The second way to start your search is by entering a site that represents the content you’d like to create or the audience you’d like to attract. For example,

Searching by site will generate a list of SEO keyword ideas based on phrases that are similar to those currently driving traffic to that site. Again, these related phrases are based on real people’s search patterns and will help you create highly relevant content for your target audience.

PRO TIP: Enter your own site to find untapped opportunities related to keywords already driving traffic to your site. We’ll use the keywords that are working well for your site to find other keyword ideas you might not have thought of.

Step 3 – Find the best keywords for your site

Now that you’ve got a great list of keyword ideas that are relevant to your site, you can sort and filter to narrow it down to the keywords you want to create SEO content for.

Unlike other SEO keyword tools, this list was generated based on relevance so you won’t need to waste time sifting through thousands of keywords removing the ones that don’t make sense for you.

And because you know the Competitive Power of your site, you also know where to focus your efforts with greater confidence that you’ll get results.

Use the Competition filter to refine the results to those you have the highest chance of ranking for—at or below your Competitive Power.

Continue filtering and sorting based on what is important to your goals, in terms of relevance, popularity, and competition. You can also filter the list to show only keywords that contain a specific phrase.

filter to find the best keyword opportunities

As you find keywords you like, save them for later by adding them to your Favorites. We’ll keep them tucked away until you’re ready to use them.

save the best keywords for your website

That’s it! Now all you need to do is create killer content and start driving traffic.

Find the best keyword opportunities in less time, and with more confidence

Sign up for a free trial of Alexa’s Advanced plan today to get access to the new keyword tool.

Sign up for Alexa's marketing stack

Kim Cooper

Kim Cooper

Kim has 12 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.
Kim Cooper

About Kim Cooper

Kim has 12 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.

  • I always read every article of Alexa and i have also started my work slowly step by step to understand what Alexa’s talking since i have related business specialize on travel to Indonesia that focused tours to the island of Flores and Komodo national.

  • Hiro Shimozato

    Alexa Advanced Customers: you can now access this tool through your Dashboard. Look for the card labelled “FIND ORGANIC KEYWORD OPPORTUNITIES”.

    – cheers

    Director of Product Management

  • yeAHHH..Find organic keyword and linking…hehe


  • Hmm,, this is new in keywords searching, thanks alexa..

    I awaiting more tools like.

    1. Alexa PPC campaigns
    2. Alexa Webmaster
    more techniques, I hope you can start this soon ..

  • Great article

  • Hi Kim..thank you very much for share..

  • great service! but only 7 days-trial…

  • I’ve tried all ways to increase visitors,,, but,,, I have not found a good way and fast …
    Thank you for the information

  • Great article, find the best keyword is one of most important thing to help SEO

  • It’s good. Thanks

  • Anjan Kant

    very nice article, to find out best keyword research tool for website.

  • thanks alexa,

  • thanks alexa

  • thanks a lot

  • thank you

  • احلي بنوتة

    thank you

  • Nice Article thanks

  • Great article, started my work slowly step by step i need to get this right…..

    • adi mantra jerman

      good,,please visit my web yes…

  • adi mantra jerman

    oke deh, bagus infonya
    saya dari admin website RedRewel

  • nice article this really helpful to improve our skill

  • mantap ini mah… thanks alexa

  • I just started using this strategy and it has worked great but was using a different keyword software. I will have to check out Alexa’s.

  • WoW excellent site this!
    We will soon upgrade to pro version cause this is just great to have.

  • Modern Keyword Planner

  • thank you

  • nice, terima kasih


    is this also get free users?

  • Interesting! Will check out this tool.

  • thanks you

  • priya priyanka

    Nice aricle.Thanks for sharing post.

  • priya priyanka

    Great aticle.Its very Helpful for new bloggers like me.

  • Fajar Saepul

    Apakah Berlaku Untuk Akun Gratis ?

  • Thank you very much @Kim Cooper.

  • NIce Article Thanks for Alexa

  • Thank you for the information..

  • Thank you for the information

  • Nice insights!

  • Mayapur Voice

    Sure what you said makes sense but finding time to implement it is the biggest challenge for some!

  • Its wonderful, thanks for sharing this precious information.

  • adi mantra jerman

    my web “REDREWEL”

  • Cad Designer

    thank you

  • yellow cars

    Thank You

  • Thank you

  • Artikel Contoh

    Terima kasih banyak

  • relevance of keyword is what matters most. great article. thanks

  • Amit Kumar

    thank you kim ,

  • Yes, thank you Kim. However i’ve no money to buy it. Everything is money. Please keep some things free for people who make you exist!

  • Thank you.. Very good ..Kim

  • Thanks i like it.

  • Harish Kumar

    Annu Foundation is a Not-for-Profit Organization, registered under Trust Act 1882 in Gurgaon Haryana India. Founder of Annu foundation is Mr.Harish Kumar Insa who has been working since 2009 for Domestic Help in India ,working in DHI he realize that there is lots of problems working class especially domestic help staff like maids cooks, drivers are facing in day to day life ,but there is no one to listen to their problems .On the other side employers who hires these people are also facing lots of problems ,here comes a third party who is an agent (domestic staff providers) he or she only interested in their profit .In Gurgaon Delhi NCR there is thousands ofplacement agency for the maid but a few are working for the benefit for the both party employee and employer .There is a huge demand for professional domestic staff like Governess ,cook,nanny,drivers,patient care at home ,but availability is not up to the mark .for the solution of these problems Mr.kumar register this organization on the name of his wife Annu Insa ,she is also doing great help for the organizational work .She is also a trustee of Annu Foundation. We are dedicated to helping you find lasting solutions to your recruitment and educational needs. we are providing reliable and honest maids,cooks,Governess,Drivers,Office Assistant, house maid,elderly care

    We are working for 1.Education 2.employment, 3.Empowerment

    Education: our main focus is on Digital literacy .We are educating students housewife (house maker) senior citizens and uneducated people who do not read or write (but they have smartphone)

    We are teaching them how to use the internet for getting any kind of information that is available for free for their personal and professional benefit.

    Employment : We are helping people who have not accessed for modern technology for getting jobs .We are employing people at the entry level of blue color jobs and domestic help staff like a maid,cook,nanny,governess,driver,patient care .

    Empowerment: We are working with various NGO for digital empowerment

  • Thanks a lot very much usefull information for me as a new blogger.

  • Very informative article. Thanks for sharing!

  • Thanks very much kim nice info and good job

  • Nice info but will you guide that how can we find kywords for a coupon site?

  • Alexa free trial is not working for me. Kindly let me know any free ree keyword planner available on internet.

  • Thanks very much Kim

  • any free tool?

  • Yes trial requires Ccard.

  • Daniel

    This article has so much potential, if only it weren’t branded content. If it were designed to bring value to the audience, it would include info about how to execute these tactics on a competitor’s tool, such as “Competitive Power for Alexa is like ____ for Moz. They do the same thing.”

    It’s really sneaky and somewhat dishonest to communicate that this tool is totally different from what other tools do.

    Tell us how to do keyword research, not how to do keyword research with Alexa.

    There’s a difference between value-add info and an advertisement disguised as information.

    That’s the difference between the great and the good.

    All in all, a well-written and truthful article.

  • I like Alexa and i use this website for keyword research.

  • Thank for your best guide me to growth my blog.

  • Perfect keyword research tips. Thanks for sharing…..