How to Find Guest Blogging Sites Your Audience Visits

find guest blogging sites

You can spend a lot of time and energy looking for guest blogging sites.

Searching for blogs, researching their metrics, and gauging audience interest can be time-consuming, tedious, and sometimes unpredictable. You find sites you think will be great guest-posting opportunities, but you don’t have the data to prove it. Choosing a site can feel like a guess.  

But it’s easy to both find and qualify guest blogging sites when you know what to look for, have the right tools, and follow these steps.

Step 1: Know the Qualities of Valuable Guest Blogging Sites

Guest-posting opportunities vary in value, and a few factors determine whether or not a site is a good option for posting. Before you start looking for opportunities, know the qualities of valuable guest blogging sites.

The best guest blogging sites that will bring in the highest return on investment have:

  • The target audience demographics you are trying to reach
  • A large, engaged audience  
  • Online authority that indicates the site is likely to show up in organic search
  • Content with topics that relate to your industry or business

Once you know these factors and what you are looking for, you can begin searching for sites.

Step 2: Start Your Search With an Ideal Website  

Begin your search by identifying one website you can use as an ideal guest blogging site. This could be a site that:

  • You know your audience regularity visits
  • You previously wrote a guest post, which produced a valuable ROI
  • Is a competitor of your website

If you have a popular website with a large, existing readership, the ideal website could even be your site.

Step 3: Look for Other Sites That Share the Same Audience

Once you identify the ideal website, start looking for sites that share a similar audience. You can do a manual search that leads you to blogs and websites that match your ideal site.

Or you can use a tool like Alexa’s Audience Overlap Tool to find similar sites. This tool does the heavy lifting for you during your search. You enter your ideal site, and the tool generates a report of other sites that have a similar audience.

find guest blogging sites with audience overlap tool

Each site in the report includes an “Overlap Score” that indicates the level of visitor overlap with the ideal site. A site with a higher score has a higher audience overlap than a site with a lower score.

search similar websites with audience overlap tool

With this list, you have potential guest blogging sites that have the audience you are trying to reach.

Step 4: Qualify Sites Using Broad Traffic Metrics

Now you want to drill down into your list to find websites that have a good flow of traffic.

The best guest blogging sites share your target audience and have a large amount of traffic. When you guest post on a site with a high volume of traffic, you increase your chances of reaching a large group of ideal readers.

To identify sites with a large amount of traffic, use the Audience Overlap traffic filter to eliminate sites from your list that have a limited amount of traffic.

find sites with similar traffic filter

Step 5: Further Qualify Sites Using Overlap Score and Alexa Rank

From here, you want to filter down your list even further. Assemble a list of the best five to ten sites, and use the checkboxes in the tool to add the sites to your list.

As you consider which sites to choose:

  • Sort your list by overlap score. Select sites that have a high overall overlap score, as this indicates that their audience is closely related to the audience you are trying to reach.
  • Sort your list by Alexa ranking. Select sites that have a high Alexa Rank, as this indicates that the site is popular and has a high online authority (and will be likely to show up in organic search results).  

Choose sites that have a good balance of overlap score and Alexa ranking. Once you select a few sites, you can use additional tools to look deeper into the site’s traffic statistics and keywords to help you identify the best fit.

Step 6: Compare Your Sites to Identify the Best Opportunities

With your smaller list, you can run two Alexa reports to further qualify which guest blogging sites will be the most useful. Run the Alexa site comparison report so you can see how the sites match up against each other.  

compare similar sites with alexa site comparison

The site comparison provides a detailed report of information about the sites you selected. Each of these metrics offers insight into your list of websites. Some metrics will be more important than others depending on the purpose of your campaign, but for now, let’s look at the metrics that are best for generally qualifying sites as guest blogging opportunities.  

Traffic Metrics allow you to look closely at the authority of the websites. Consider both the rankings as well as the trends. Sites with rising global ranks and page views have a growing audience and are gaining influence.

compare traffic metrics for similar guest blogging sites

Engagement Metrics offer insight into how users interact with the sites. Sites with a low bounce rate, high amount of time on sites, and a high number of page views per user will be ideal options for guest blogging because it shows high audience engagement. This means that when readers get to the site, they browse multiple pages and stay for a while, hopefully increasing the chances they’ll spend time on your content when it’s posted there.

compare engagement metrics with audience overlap tool

Traffic Source Metrics show how each site drives traffic to their website. This helps to identify sites that perform well in search, as you can see what percentage of their traffic comes from search engines.

compare traffic sources for similar sites

There are metrics in this report to help identify useful sites for general guest blogging campaigns, as well as sites that match specific campaign goals. For example, while researching a campaign that is intended to reach high-level executives, you may want to look at audience demographics and choose sites with audiences that have high-income levels.

compare demographics for guest blogging sites

Step 7: Confirm Topic Relevance

Once you identify sites that match your target audience, traffic, and engagement qualifiers, ensure that the sites also match in topic relevance. Using your original list of potential sites, run the Competitor Keyword Matrix in the Audience Overlap Tool.  

run competitor keyword matrix for guest blogging sites

This tool creates a list of keywords that each site uses to get traffic from search engines. The matrix lists the keywords and provides a relative traffic score (from 0–100) that rates the keyword’s strength.

This allows you to see which top keywords and topics perform the best on each site. You can use this information to get a sense of what each blog covers and what readers like to see.

competitor keyword matrix report for guest blogging sites

To gather more insight, you can sort keywords by number of sites. This metric shows the number of sites on your list that rank for the keywords, which is useful for gauging the significance of each term in that audience niche.

You can also use filter options to exclude terms that are irrelevant and terms that have few sites in common. This helps you see the topics that most of the sites have in common.

filter competitor keyword matrix for sites in common

Step 8: Identify Potential Topic Ideas (Bonus Step)

At this point, you should have a list of guest blogging sites with metric and keyword data that helps determine which sites are your best opportunities.  

We have one more bonus step for you that helps you take it one step further.

Using the Keyword Matrix, you can identify potential guest-post topics for your list of sites. Once you decide on a site to pitch, plug the domain into the Keyword Gap filter in the Competitor Keyword Matrix (along with the same data you used in the previous Keyword Matrix report).  

find keyword gaps with competitor keyword matrix

This produces a report of keywords that appear on the other sites but not on the site you entered into the Keyword Gap field. From this information, you can identify areas that aren’t covered on the target blog and would, therefore, be good ideas to pitch as a guest post.

find keyword gaps for guest blogging sites with competitor keyword matrix

Looking for guest blogging opportunities that will help you reach your target audience, gain authority online, and build relevant connections isn’t always easy, but it is extremely important. Identifying the best sites for your guest posts is how you get the most out of your outreach efforts.

So use this process to easily find and qualify sites that will help you create a powerful list of guest blogging sites.

Want Access to the Tools Mentioned in This Post?

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Jennifer Johnson

Jennifer Johnson

Jennifer is Marketing Manager at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.
Jennifer Johnson
  • Your every strategy is good for website.. thanks

  • These are great tips for determining what the strongest relevant sites in your niche are. But knowing which sites are the most powerful in your niche may lead you to build a list of sites you cannot get published on. If you’re going to try for the top traffic sites, be prepared to hear no a lot.

    Ask other freelance writers for tips on what a particular site wants. Make sure you look at each site’s existing content and do your best to deliver what they specifically say they want – even if that is different than what they typically publish.

    Unfortunately, that does not always work because sites don’t always hold their own staff or editor to the standards they impose on contributing authors. For example, SocialMediaToday is under new ownership and unlike the previous owners, their editors now reject almost all the content submitted to them.

    I know this because I personally know three writers who had written for that site for years whose recent posts were all rejected. So it isn’t just one writer, it is some new strategy we don’t yet understand. Sites need to be aware that writers talk to each other and you can quickly become the site no one wants to write for if you are not clear in what you want.

    Many editors will not tell you the truth about why they reject your content. They will often encourage you to submit other content even when they know they have no intention of ever publishing what you write. So before you pitch any site, you might want to have more established writers review what you write or take a course from someone like Jon Morrow. Just make sure you make it clear you really do want to hear constructive criticism gently offered and not just kind words that won’t make your writing better.

    • Excellent article, Jennifer. Researching potential guest blogging sites is key for finding ideal ones and increasing your chances of successful pitches. Searching keywords via a tool is one helpful technique.
      Gail is right – Talk with other bloggers and people who market in your niche. Hearing their wisdom helps you make better decisions.
      There are hidden insights to consider when guest blogging, i.e. credibility, relationship with the company.

      • Talking with them also gets you guest blogging opportunities. Did you see that tweet today from someone complimenting your Empathy Marketing post?

  • Anjan Kant

    Very well written on guest blogging…

  • farheen

    Nice Blog..just a small error. Don’t choose site with high alexa rank…it’s website with low alexa is considered good one which is more popular.

  • nice

  • Hi Jennifer,
    The tips you have shared are great. I will be following them all.
    Thanks for the share.

  • Thank you Jennifer Johnson for wonderful write, Such a Great post because Guest post is a great key for both poster and receiver.
    I believe guest posting is the single most important strategy for growing your blog readership and platform.

  • Hi there, for all time i used to check web site posts here in the early hours in the morning, as i enjoy to learn more and more.

  • Hello Jennifer
    Currently I developed a new blog site and I need guest blogging for optimizing my site. this post is the appropriate guide line for me. But what I should do if the site admin claim buck for publishing? Please help me.thanks

    • Christine P

      Use customerso – they will never charge you for a guest post and you can have your links as well.Just use a common sense and publish material, which would be useful for the customers,or consumers, whatever.

  • molto interessante tutto, salvo il fatto che ,non tutti i coloro che sono on line sono o conoscono la terminologia in l’inglese,l’approccio con la semantica francese è diversa da quella italiana o spagnola e, così come abitudini e interessi. uniformare tutti e tutto per la scelta di come uno scrive una parola o un argomento esclusivamente in inglese , mi sembra limitato, ciò non toglie che si possano aver punti di riferimento su come impostare una pagina o un articolo . grazie

  • great post. You have provided a great guidance for using a alexa tool in a effectively.

  • Thanks jennifer johnson for this informative post!
    Here you share some ideas that how Guest post is useful and how we could write post that accepts by receiver.
    So, hopefully I said that it’s a great post for getting more ideas about Guest Post.

  • Thank you Jennifer Johnson for sharing this post.
    Here you clearly said that how we can find the best guest blogging sites in a very less amount of time.

  • radhilka s

    Nice, It is very helpful

  • Excellent article, Jennifer. Researching potential guest blogging sites
    is key for finding ideal ones and increasing your chances of successful
    pitches. Searching keywords via a tool is one helpful technique.
    is right – Talk with other bloggers and people who market in your
    niche. Hearing their wisdom helps you make better decisions.

  • mourin bably

    Thank you Jennifer Johnson for sharing your experience

  • radhilka s

    Nice blog.I like your blog information.This information is very useful foe us.