A Guide to Improving Your Alexa Rank


Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements in your rank can make a real dollars and cents impact on your bottom line.

For those of you who are new to Alexa or unfamiliar with the Alexa Rank – it is a single metric that provides a quick summary of a site’s performance (yours or your competitor’s) relative to all other sites on the web. If you aren’t focused on it, you may not be doing everything you can to maximize the value and visibility of your business. In all, the authority of your site on the web is translated as your Alexa Rank.

But before we dive into how you can improve your site’s Alexa Rank, we should take a step back. It’s important to understand the makeup of the Alexa Rank so you understand how you can make it better.

Let’s get started.

What is the Alexa Rank?
Your Alexa Rank is an estimate of how popular your site is relative to all other sites. The Alexa Rank answers the question: Compared to all other sites, how is my site doing? Note that since rank is a relative measure, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic on other sites. 

How does Alexa get its data?
Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases as well as identifying and discarding fake or spam traffic. Our data scientists are the best in the business and they make sure the data we present is free of noise and non-human data, so you can make the best decisions for your business.

How is the Alexa Rank calculated?
Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.

How does the number of visitors to a site affect the Alexa Rank?
If you plot the number of visitors to a site versus the rank it looks something like this: Visitors vs. Rank At the head of the graph is Google.com, which gets a huge number of visitors and is ranked #1. The sites at the “head” end of the plot, like Google.com, get a huge amount of traffic compared to the sites on the “long tail” at the other end. The important thing to notice is that because of the shape of the distribution, a very small change in the number of visitors to a site on the long tail results in a large change in rank. Long_Change Visitors vs. Rank However, the closer you get to the head of the graph, the more visitors it takes to move up a rank. There’s a huge difference in traffic to a site ranked 10 versus a site ranked 200. High_Change Visitors vs. Rank Getting a more accurate Alexa rank
To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank! There are several other benefits of Certified Site Metrics, but a more accurate Alexa Rank is just one of them.

So, how do you get a better Alexa rank?
There are several tactics that will help improve your Alexa Rank:

Produce engaging, original content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks (link building), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end user.

Get more related sites to link to your website. Otherwise known as inbound links, this tactic helps search engines clearly define your niche and also increases the trust and quality of your site. In other words, authoritative inbound links (from sites that are performing well) give your own site credibility. This tactic must be supported by producing engaging, original content, because why lead targeted visitors to your site if they don’t want to stay?

Internal links, on the other hand, are links that lead from one page or post on your site to another. These are beneficial because they guide visitors through your website (i.e. website navigation), keeping them engaged with relevant and related content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. But again, creating top-notch content goes hand in hand with any internal linking strategy so make sure the content you produce is relevant and of value to your visitors.

In all, both inbound and internal links help search engines understand the content of your site(s) and determine how valuable it is to visitors. But while an important part of your online strategy, you should use linking appropriately. Excessive linking can reduce the credibility or readability of your site and may be penalized by search engines.

Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how. In a way, keyword research is learning to speak your customers’ language in the context of their needs and desires. Inbound Marketing Agents shared a great infographic on the 5 fingers of a keyword placement strategy that will help you pick the right areas on your site to place your target keywords. 

Related feature: Keyword Difficulty Tool

Understand your competitors’ marketing strategy and learn what works. There are several reasons why analyzing your competition matters, but in a nutshell competitive analytics puts your own site analytics into context. Thus, giving you a clearer understanding of what metrics are important, what strategies are working (for you and your competitors), and allows you to identify and anticipate industry trends. All of these angles help inform your overall strategy and allow you to make more knowledgeable business decisions that will positively affect your position in the market.

Related feature: Competitive Intelligence Tools

Follow SEO best practices on your website. SEO is a very important strategy that deserves a significant amount of your time and attention. But SEO is not just about improving the promotion and visibility of your website. It’s also about making your site better for your customers who use it to interface with your brand. Without a good user experience you have little hope of keeping or converting your customers.

Related feature: SEO Audit Tool

There are countless resources for learning about SEO, but Alexa offers a Marketing stack that includes keyword research, competitive intelligence, and web analytics tools as part of our Advanced plan. You’ll get specific instructions on how to improve search engine rankings, usability, page performance, back linking, and more.

Related Reading:
Your Top Questions About Alexa Data & Ranks, Answered
Top 5 Benefits of Alexa Certified Metrics
Four Essential Strategy Questions Answered with Analytics

Jennifer Johnson

Jennifer Johnson

Jennifer is Marketing Manager at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.
Jennifer Johnson
  • helpful blog.

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  • Thanks for the useful guide!

  • well, thanks! its common. But installing alexa toolbar and click via alexatool bar to your homepage indeed decrease your rank. 1 visit = -10 dropps. (Approximating)

  • Only issue that I could add is that it takes too long for new websites to get higher in the ranking

    • Ragwin

      How can that be when it’s calculations are based upon the last 3 months. 3 months isn’t a long time.

    • It takes one month a site to get listed by alexa. For a new website you have to do lot of stuff earlier like adding it to webmasters, designing, stuff, keyword searching for niche and more. So its natural people lack in the other important things: posting.

      • Agree with this. A lot of work must be done. people tend to do numerous activities and they get nothing. With this, we can root down to an obvious thing: SEO matters. So going back to basic…write content and optimize everything.

  • wow …

  • testmail1790

    Great writing. thanks

  • Very useful information for search marketers and business owners…thanks

  • zodi zed

    thanks Very informative article

  • good than you 🙂 http://kadirkalaycik.com

  • Great Article.

  • I can’t find full data in Alexa about my site: http://www.thammylamkieu.vn?

    • Hi Hoa,

      Thanks for reaching out. Which data points are you looking for? By certifying your site, Alexa can directly measure your traffic and provide you with additional metrics. For a list of these metrics and additional info about certifying your site, please see our FAQ : https://support.alexa.com/hc/en-us/articles/200450404

      Alexa Team

  • Wayne Atwell

    Why is your top keywords for search engines section so completely wrong? You predicted that 56% of my
    traffic come from a term that I don’t think I have ever had even one visit from. It seems like a random guess without any basis.

  • Great article!
    It reinforced some of the things I am currently working.


  • Great article… Understand the main concept of internal and inbound links

  • such a great article its haveing such a nice matter to know about internal & external links of marketing….:

  • bloggercartcom

    Very correct.
    Insight on the Competitor and SEO can be of Great help.
    Figuring your competitor and searching the Keywords are daunting task but it pay.
    Agree with the points mentioned.
    Happy Blogging.

  • Hi,

    Below is the information I shared with Hoa – hope it helps!

    By certifying your site, Alexa can directly measure your traffic and provide you with additional metrics. For a list of these metrics and additional info about certifying your site, please see our FAQ: https://support.alexa.com/hc/en-us/articles/200450404

    Alexa Team

    • Wayne Atwell

      So you are telling us by sharing our data with you, you can tell us what we already know? Sounds like a helpful service.

  • yes, this is increase my blogging experience

  • Hi Jennifer or Alexa Team,

    Good article! I’m just getting started learning about Alexa ranking and SEO in general. I feel the more I read the more there is to learn. My questions– my site https://www.brandlucky.com just went live last week and I’m just getting a few visitors a day? My goal is to have at least one thousand visitors a day in about three months or so. Do you have suggestions of starting points of things I could do to increase my website visibility? Any help for could be of great benefit. Thanks!

  • Thanks! The terminology -10 dropps, what is that?

  • Sophie Nowak

    Google analytics shows I get approximately 60 visitors per day but Alexa shows 0 traffic for my website. I’m confused. Could someone help or explain? My website http://www.wineandsex.co (warning — adult content).

  • Thanks ALEXA
    Good article, it will make me more eager to make an article.

    (sorry to use google translation, my English is bad)


  • i have a question about ranking, after october 2014 we had country ranking around 100 position then in november we made a change in our website ( CMS had change to joomla) New site, new server. and since that moment we had an experiment a ranking loss, we did lost around 200 points of our country… what would made this radical fall down? Thanks

  • I’d like to ask, old barapa a website or blog can be ranked page 1 on google? and how many times the minimum posts per day in order to increase our page rank? Please advice.. Thank you

  • I’d like to ask, how long a website or blog can be ranked page 1 on google? and how many times the minimum posts per day in order to increase our page rank? Please advice.. Thank you

  • l3ader.com

    اعلانات مبوبة مجانية

  • Hi, one simple question.

    ¿Why the rank in Bolivia is not working?

  • useful

  • useful tip

  • Hi DiegoJ,

    Thanks for reaching out. I do see some data for your site on your Alexa Site Overview page: http://www.alexa.com/siteinfo/http%3A%2F%2Fmulhernatural.com

    Can you please let me know where you see 0 traffic so I can help troubleshoot?

    Alexa Team

  • Hi,

    I think a great place to start is with an Alexa SEO or Full Site Audit. Below is a link to an infographic that breaks down the functionality & benefits of our audit:


    You can check it out by signing up for a free trial of our Insight (SEO Audit) or Advanced Plan (Full Site Audit): http://www.alexa.com/plans

    Alexa Team

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  • Joseph

    This is a great post. I’ll definitely follow your tips. Thanks for sharing.

  • Wayne Atwell

    By adding the Alexa bar to your own browser, you actually skew the data quite a bit unless you get significant traffic of >100K per month. One of my old sites that didn’t get that much traffic showed as a lot higher in the rankings than my current site that gets more traffic. Main difference was I had Alexa toolbar on two of my browsers back then and none now. I know a guy that purposely downloaded the alexa toolbar on 4 different browsers to visit his site to get his ranking higher.

  • hello,
    I am currently working on E-commerce portal, our Alex rank is above 1 lakhs. i am trying to reduce rank below 1 lakh. But this is really hard task for me. please give me suggestion what can i do ?

  • This is a great post .Thanks for sharing . …..☺

  • মামুন

    Hey Author, Many thanks for your article. it will help us for Alexa ranking.

  • Awesome tips and guideline to improve alexa ranking really it’s very useful for us.
    Thank you so much to share such helping content.

  • sathya

    Nice !!!!!! Post Thank u 4r Sharing………..

  • Great insight, I post regularly, but once every week. I hope that is regular enough to boost my alexa rank.

  • It’s very useful for us i think this is Awesome tips and guideline to improve alexa ranking really.

  • Thanks for this interesting post on Alexa.

  • sunny brown

    Good procedure too increase your alexa ranking…

  • Barbara | Creative Culinary

    I used to think there was a value to the Alexa rankings until this past year when you supposedly changed your algorithm and my ranking tanked and I don’t mean a few points either. My site was growing, traffic was on the increase and in the past several months I’ve doubled page views and yet my ranking went from 62,000 globally to a global rank as of today of 271,000. That’s not an algorithm change; something was obviously awry. I worked for years to build my site traffic and content and that ranking so when I started to see it quickly move upward I contacted you because I was concerned about what was going on. What was I told? Well, that you had made some changes and that the best thing for me to do would be to pay for an account. Ah…so if I pay you monthly I might get better information? Or my rank might stop tanking? I was given such ambiguous information that I didn’t know what to do but I knew one thing…I wasn’t paying to stop the bleeding. It felt punitive and even worse; it felt like I was being screwed so that I would start paying. Since then? I simply don’t trust your rankings. No one could give me a qualified reason for my site to change by TWO HUNDRED THOUSAND points when all parameters otherwise were that I was doing well. Shame on you.

    • Angu Ransom

      Just to confirm the fact the no one is out to make a lose. Just a strategy to get some dollars out of your account may be. lol

    • I think you hit the nail on the head!

  • Ace Rich

    I know have a much better understanding about inbound links thanks for clarifying!

  • Super info thanks Alexa team

  • Great…

  • brijesh

    thank you for sharing great information

  • Hi Jennifer,
    This article was scheduled in my To-do list for a long time. Today I just read it and found a lot of information regarding Alexa ranking.
    Thank for sharing nice information.

  • Great information. I saw some alexa ranking downfall on my website. Can you please let me know how can I improve it.

  • Thank you for the tips and ideas, very useful

  • Thanks for the article…

  • Thank you stats. Using Alexa for many years. I was ranked on 951’236 in October 2011 and rose to 111’792 in September 2014. Since then, I change from 120,000 to 140,000. Which is not bad for Switzerland…
    For me it is not so important that I have as many visitors. I want the right visitors who want to buy my products. – I promote the site with Adwords, work with a link-company and do analytics with MOZ (and other). On the one hand we want high ranking, but growth with few visitors is limited. I wanted do a remarketing campaign and had not enough visitors for the marketing company, so they did not care…

  • thanks for the article its very helpful

  • William Kiel

    I think you leave out a obvious factor in whether a site will rank better if it is certified or not certified. That would be the type of content that attracts a certain demographic of visitors.

    Tech type sites would probably show little improvement and possibly even down as they get visited by, okay, geeks and nerds that like that kind of information. Marketing advertising sites the same since they will be getting visited by people that want to know metrics on whether it is a good place to put ads. SEO type sites the same for the same reason. Visitors that want to know the metrics. These types of visitors would be more likely to have the browser apps that is Alexa’s feedback.

    Whereas Mom and Pop blog about just whatever, not so much. A certified site would probably show it is getting more traffic then not certified, because the demographics would not have as many browser apps installed.

    • William Kiel

      Frankly though. If I wanted to improve my Alexa ranking, before I hand them 9.99 for something they should have out there free, at least on basic visitor ranking, even if it doesn’t come with tools along with it, I would just load the browser apps up and park on my site everyday. Alexa is kind of screwing itself over as being taken seriously as a legitimate authority anymore. We are still somewhat entranced by the nifty little bar up there, but most of us already have a pretty good idea of how much it really means. About as much as Google’s Page Rank that went from respected to who gives a fig.

  • great. you mean to having great content in the website that bring huge traffic to the site?? great… So why we need Alexa Rank us? just to show off? hmmm. can’t figure out role of the Alexa? Not joking wana understand.

  • Hansoftech

    Thank you for the info. I am currently working on these

  • Thank you Jennifer.

  • Tariq Inception

    @gelki:disqus Really decrease alexa rank via Alexa roolbar? How?

  • Can I reduce my alexa rank in 20 days?????

    • I can help you to reduce alexa in 3 days
      believe me.

  • Angu Ransom

    Thanks for this great insight.My site is displaying a global rank but not displaying the ranking in my country . what can be the problem?

  • plz suggest something for smartkeeda.

  • Now i understand better how Alexa is works and hope our website will improve sooner.

  • Kumari Job

    Dear Jennifer Johnson, Thanks for your article. I have used some tool to make back links domain from google. How could i benefited from it. Your response will regard more value. Thank you

  • Kelvin Dron

    Thank you for your information..I learned new points from this article..
    Can any one let me know, Header menu is compulsory for every website ? I’m looking to design a website without header menu, only my website will have footer menu. All the service links will be in footer only.

  • Seth Jorgenson

    Hey Admin,

    Thanks for this very helpful information, I have been so confused about this topic and struggling for years trying 2 understand the internet, and I am very happy to have finally got the time, and motivation too get involved with this team 🙂 I am really looking forward to learning and watching the ups and downs of this super awesome platform this team has 4 us ..

    Thanks again: Seth J.

  • Khan Nareoun

    Great Article author thank for sharing this useful article then i will try for my blog 🙂

    • Keng Chan

      No wonder why I saw you in every great posts I visited, you such a person who love to search for new things and strategies. Hope I could learn some of those from you.
      Best Regard Mr.Naroeun.

  • Oladeji Henry

    My country ranking was 900 last week and now 1,300 this week. What is wrong?

  • I am sure that i couldn’t learn better about Alexa Traffic calculation and ranking factors than this particular article. Very insightful knowledge sharing with expert opinion makes me better to make a marketing strategy for my own website.

  • prashant malav

    Dear Alexa Team,

    without seo plan can i alexa global rank increase.


  • Chibuzor Aguwa

    Nice and informative article, now I see I have a lot of work to do on my blog.

  • The Alexa rank put´s me under constant pressure – which is also a good thing in terms of trying to improve. But I hate that my rank gets better from commenting on other blogs. And if I don´t comment my rank sucks again. But commenting is such a time waste and hassle. I want to do more important stuff then thinking of my stupid Alexa rank…

  • its really work thanks

  • Thank you for sharing the information 🙂
    Much thanks!

    Needed something to understand about my Alexa Rank – I was about 1,79,55,697 in Dec 2015 and Now I am 2,789,694 as of 18th March 2016 🙂

    Will be adding a alexa widget toolbar to increase my ranking for the better 🙂

  • Mayapur Voice

    Good info. Simple and straight. Thanks

  • nice

  • Suntech Applications

    Yes!! Keep update your algo for calculating alexa rank.

  • gourav singh

    This would be the best guidance how i improve my website alexa ranking

  • hitokirihoshi

    thanks for comprehensive and relevant information. I need to do something to get good ranks again.

  • Thank you for the tips and ideas

  • Anjali Debnath

    thanks for this

  • My Alexa rank is still increasing for both sites which makes me happy :). I’m hoping to be under 200k in 3 months. Right now my Alexa ranking for my sites are 1,585,211(Arcade site) and 2,349,417(Art wallpaper site).

  • Thanks for this helpful information .

  • Good article, thank you for sharing. I have a problem with my site, daily i am doing SEO work, but my site alexa rank drop down. What is the reason, could you help me?

  • The Logo World World

    thanks for the article. Sorted many doubts.

  • imorphosis

    Thank You for valuable writing.

  • xmeans.com

    What about placing an Alexa widget on a site? Is it really helps?