Introducing Alexa’s Keyword Research Tool

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Looking at what keywords are succeeding for your competitors is a great way to get ideas for your own campaigns or for content optimization.    Competitive keyword research involves finding out what keywords are sending traffic to competitors sites, and which sites are getting traffic from specific keywords that you’re interested in.

Previously, you could use Alexa’s competitive intelligence tools to look up a specific website and see what keywords are driving organic and paid traffic to that site.  With the new Keyword Research tool we recently released  you can also look up by keyword, and find the top sites receiving organic or paid traffic from that keyword.   The tools are integrated so that you can easily click back and forth between a site view and a keyword view.

Here’s how the Keyword Research tool looks if you look up the Organic Traffic for the keyword “weather”:

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If you click on the “Paid Traffic” link, you’ll see the sites that have run ads for ‘weather’ in major search engines:

kwr-pt (1)

The “View Site Keywords” link, takes you back to a site-specific view for either Organic or Paid keywords sending traffic to the site:

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Ready to start gathering your own keyword insights and opportunities?  The keyword tool is available now for subscribers to Alexa’s Advanced plans.

Related tools:
Keyword Difficulty Tool
SEO Audit Tool

Greg Orelind

Greg is a Senior Product Manager at Alexa. When he’s not busy making Alexa’s products better, you can find him biking, hiking, and camping around California. This includes trading the standard commute for a scenic bike ride over the Golden Gate Bridge every day. Greg holds a Master’s Degree in Mechanical Engineering from University of Illinois at Urbana–Champaign.

Latest posts by Greg Orelind (see all)

About Greg Orelind

Greg is a Senior Product Manager at Alexa. When he’s not busy making Alexa’s products better, you can find him biking, hiking, and camping around California. This includes trading the standard commute for a scenic bike ride over the Golden Gate Bridge every day. Greg holds a Master’s Degree in Mechanical Engineering from University of Illinois at Urbana–Champaign.

  • Thanks !! i discovered just

  • Wow..amazing thank you very much Greg.

  • good research

  • Wow!!! Thank you very much. ^_^

  • Thank you.

  • I am using it. Alexa’s Keyword Research Tool is helping me to choose right keyword for campaign.

  • Wow, didn’t know Alexa could do that.

  • Great , this is going to be very useful in spying on competitors.

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  • Thank you Greg.

  • Is that available in paid version?

  • Guest

    that is not free version, isn’t

  • that is not free version. isn’t it

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    Good.Can I use this for http://www.microsoftsupportonline.com ?

  • It will be amazing..

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    very very good : koronanows.ir

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  • Thanks

  • Its helpful to me

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  • Thanks, Greg Orelind

  • it”s very nice..

  • Nice tool to use!

  • Joydeep bhattacharya

    great tool but the link to advanced plans is incorrectly referred to. It contains a fullstop. Please correct that.

  • Really Effective tool for keyword research 🙂

    Appreciated struggle . Keep it up !!

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  • newbesttop10

    good now i can find out more

  • Wow, It’s Great!!!

  • Guest

    Wow, it’s Great 🙂

  • I like alexa, always motivating existing client

  • Andri Budiyanto

    Thanks, very good

  • Long Lê

    Thanks !

  • Seems like a more sophisticated approach to keyword research; will definitely give it a try shortly.

  • This sounds useful

  • Ferry agus t

    Thanks for info, that very usefull to me.. 🙂

  • Thank you again for this article, very informative!

  • good keyword insights

  • so where is it and how much is this gimmick?

  • Amazing… Thank you very very very much 🙂

  • Does anyone help from alexa site admin, my site facing alexa ranking down on regular basis.
    My site is http://www.hemsmail.com.

    Please help me out!

  • Patrick Welcome

    Sounds like a very useful tool. Why would my ALEXA rank improve, but my traffic “rank in” worsen

  • Its quite similar like the Google keyword planner.I hope it will be free of cost for users. Thank you for introducing this tool.

  • 200%

    Infelizmente não é grátis … deveriam ter mais ferramentas gratuitas 😀

  • Hi – Thanks for reaching out. I’m not sure I fully understand your question. Can you tell me a little more about what you are looking to do? Are you trying to claim your site on Alexa? If so, you can start here: http://www.alexa.com/siteowners/claim

    Please let me know if there is something else I can help you with.

    Thanks!

  • Its really useful information. We are looking for some tool when can give us a real picture of keyword. This tool is amazing. Thanks.

  • This is just Awesome and I am Really Impressed By This Article 🙂

  • Thank You Very Much 😀