Now Available: Monthly Unique Visitors for Websites

audience insight for competitive advantage

You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites.

Unlike any other competitive analytics suite, the unique visitors metric will be updated daily, on a trailing 30-day basis. This exclusivity means you get the clearest picture of a site’s performance and popularity on the web. Introduced as a part of our new Data Lab experience, subscribers will have early access to unique visitors, as well as all the latest metrics our team of data scientists are actively working on.

Unique visitors is a fundamental metric of web analytics that is traditionally used to measure the overall level of traffic to a site. Because it counts the number of unique people that visit a site in a given time, it gives a better sense of a site’s true audience size. That means unique visitors is an excellent tool for market share analysis and benchmarking to evaluate how a site can improve. It also demonstrates merit when securing potential advertisers and investors, as a representation of a site’s impressionable audience size. Finally, it’s a great indicator for determining sales leads. In all, unique visitors is a universal metric that rounds out the total competitive analytics suite.

By definition, unique visitors refers to the number of distinct individuals requesting pages from a website during a designated period, regardless of how many times they visit. It does not count spiders or robots.

As an Advanced or Advanced High Traffic subscriber, you can view monthly unique visitor metrics directly underneath the Global and Country Ranks on a Site Overview page. Initially, monthly unique visitors will be available for top sites in these 6 countries: the United States, Germany, Great Britain, France, Spain, and Canada. In the initial release, monthly unique visitors will only be shown for the same country as a site’s displayed country rank. In a subsequent release, MUV metrics will be shown for all 6 countries for highly ranked sites.

monthly unique visitors metric on alexa dashboard

As always, we are focused on providing you the highest quality, relevant metrics so you can make the most informed decisions for your business. This is a huge step in competitive analytics and just another big step for Alexa in delivering exceptional value for our customers. We’re excited to introduce Data Lab and unique visitors, and look forward to working with you as we develop the next generation of Alexa metrics.

 Sign up for a free 7-day trial of any of our plans today! 

Jennifer Johnson

Jennifer Johnson

Jennifer is Marketing Manager at Alexa. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing.
Jennifer Johnson
  • Tinghir Info
  • thx for sharing

  • Sandeep Sandy

    Please check . WWW TECHTIDY COM

  • Michael Hemphill

    Does it give you the company name for sales efforts like AWstats or Lead Forensics?

  • I’ve noticed that Alexa generally under-counts visitors to my site, and I think I know why. In spite of making sure Alexabot has access to every page via robots.txt, it isn’t crawling anywhere near every page on my site. Using all the tools available shows that Alexabot is missing most of the activity on my forum. Which begs the question: how does Alexabot crawl a forum?


    Can you look at my site dechuntradecom



  • thank you ,this article is very helpfull for my sit:gmb2b com

  • Hello,
    Monthly unique visitor on webpage is such difficult task,
    we will try to your tips during next month.

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  • Sara Lizzie

    Thank you for sharing a good information and really it’s a good tool for every SEO firm. I am also use it for Cupid’s Cronies website.

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  • Thanks for the post alexa

  • sathya

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  • salman

    Thanks for the this useful article,,,,,,,,,,,,,

  • fels

    Hi, may I know what’s the value of ‘designated period’ used by Alexa to define the unique visitor?

  • thanks for the info really superb

  • Kavin Xavier

    How to get this in the aws API?

    • Hasan

      Is it available now

  • Firman Syah

    Thanks for article

  • maxciccotosto

    Is the unique visitor value available through the API? The documentation only seems to indicate that rank/reach stats.

  • Hasan

    Is this availabe in AWS API???