The Secret to SEO Success: Find Low Competition Keywords

the secret to seo success is finding low competition keywords

Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do.

But who has time to check all the boxes on the SEO best practices checklist?

If there is one thing you cannot skip, it is keyword research.

The key to winning in the SERPs is to “punch your weight,” as Kristin, our Sr. Product Manager says.

In other words, find low competition keywords that your website has a chance of ranking for.

Finding the best keywords for your website is the foundation of a strong SEO strategy.

Without a solid keyword strategy as a strong base, everything you do to optimize for search is built on unstable ground.

What it means to find low competition keywords

Note the emphasis above on “for your website.

Here’s the reality. Your website is not going to beat the big dogs in the SERPs if you are just getting started with SEO. By the way, SERPs is SEO lingo for Search Engine Results Pages.

You must start by finding keywords with low competition. Once you are winning in that arena, you can slowly move up to higher competition keywords. Often those are also high search volume keywords.

SEO experts often advise finding high volume low competition keywords. But…I’d recommend not focusing at all on high search volume keywords. At least not at first. The temptation can lead you to make bad decisions when choosing keywords.

Instead, focus on two things:

  1. Finding keywords that are relevant to your subject matter and your business
  2. Finding keywords with low competition

The first priority, finding relevant keywords, requires knowing your audience and your business. Usually a quick gut check works fine.

The second priority, finding low competition keywords, requires knowing your site’s Competitive Power. All websites do not have an equal chance of ranking on the first page of Google. After all, there are only 10(ish) spots.

So focusing on low competition keywords is the secret ingredient to SEO success. Aim too high and you will not stand a chance of ranking. Regardless of how great your content is the odds will not be in your favor for ranking and driving organic traffic.

So how low competition must you go?

It is different for each site. Your site’s Competitive Power is the benchmark for the amount of keyword competition that your site has the potential to rank for.

Finding low competition keywords means choosing keywords with a score at or below your Competitive Power.

In Kristen’s words, punch your weight.

How to find low competition keywords

This is the easy part. At least it is when using Alexa’s keyword difficulty tool.

Our keyword suggestion tool helps you find long tail keywords, based on:

  • Relevance to the seed word or phrase you input
  • Keyword competitiveness in relation to your site’s Competitive Power

As you browse the list of keyword ideas, you’ll find similar keywords that you would not have thought of, that are low competition and prime opportunities.

The emphasis on relevance means the signal to noise ratio is high. Other keyword research tools spit out results that aren’t that similar to your seed query–leaving you to sift out a bunch of irrelevant options. So you’ll save time by focusing only on keyword ideas that are truly in line with what you are looking for.

find the best keywords with alexa's keyword difficulty tool

As you find the most suitable keyword opportunities, you can check keyword difficulty compared to your site’s ability to compete–it’s Competitive Power. Just look for the lightning bolt. That means the competition score is at or below your site’s Competitive Power. Add those to your Favorites as you pull together a shortlist of the best keyword opportunities.

Don’t you love when the most important thing is also the easy thing?

Get started! Find low competition keywords today

Alexa’s keyword difficulty tool makes it easy to discover keywords with low competition.

Sign up for a free trial of an Advanced plan, and take the first step toward SEO success.

find low competition keywords for your website content

Kim Cooper

Kim Cooper

Kim has 12 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.
Kim Cooper

About Kim Cooper

Kim has 12 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.

  • K Vision

    seruyan. net – very help me to increase my blog. low competition keyword but many people search.

  • People say seo is dead now ? is it true just for google ?

    • Yes, dead, if you have money for ads then ok, if you don’t have money then your site is outside google

  • Very good thanks

  • Very nice Thanks

  • thanks

  • km suman

    thank you very much for good thinks

  • IX Muziq

    Please help me, I don’t know anything about keywords please help

  • Thank you!! Very useful post!

  • JaciGre

    This is great. Thanks for the share Kim. One concern here is the potential for larger entities to “game” the tool in terms of now bidding on these more nascent terms. Has there been a deep dive on how to prevent this?

  • IX Muziq

    There somethings I need to know about blogs or website which I don’t know
    1. I can’t earn money with my blog
    2. I can’t access my ftp account on WordPress
    3. I can’t upload Big file

  • Thank you, this was well worth the read. Concise yet detailed with resource links known within the industry (the issue becomes proving the extra cost to the seemingly endless amount of “tools” in which are paid for working with online presences not in the top-tier for/of visitors) Thanks for this, though!

  • Thanks for sharing……..

  • Mohammed Atalla

    I used this tool before but it never gave me the competitive power of my site, and then I decided to downgrade my alexa plan.
    I think this tool is only useful for old websites with high traffic.

  • Watchy Jelekz

    Sangat menarik. mudah – mudahan bisa diterapkan

  • untuk naik ke atas memang harus dari bawah…jangan loncat kepuncak karena memang tidak mungkin….if you can dream,you can do it. 😉

  • İlker Tosun

    programcini thangs alexa!

  • moriuz

    thank you for this posting, because very to help in Seo my blog

  • Thanks for nice information

  • Andrei

    This is great for big websites that haven’t been optimized to ful potential yet.
    But for new sites, that have started doing SEO yesterday ?
    I think not so much 🙂

    Nevertheless, good article, Alexa.

  • Islam Demokrat

    tq buat saran dan infonya..

  • It’s genuine advise and i definitely try to re-implement it on my site….

  • Lwin Htoo Ko

    Thanks for sharing. That is valuable info.

  • Radha Kant

    Thanks for sharing. That is valuable info.It’s genuine advise and i definitely try to re-implement it on my site….

  • It’s a useful advice. Thanks alot!

  • Very useful post .low competition keywords can get good rankings.But is it possible to get heaps of traffic with low comp keywords?

    • Not possible, this is not logical

  • Kim cooper thanks for your valuable post.

  • useful information.

  • Its good to have all the benefitial information on your blog. Thanks for sharing.

  • Best article on low competition keywords . Thanx Kim Cooper

  • Excellent article
    Finding low competition keyword is not easy to do alone without software or specific tool.
    Alexa keyword difficulty tools is one of the best to get good results

  • CDC

    Extremely helpful, thanks a lot.

  • Great Advice To Follow

  • nice article i like it very much.

  • Low competition keyword = low traffic = waste of time

  • cara membuat ikan salai

    good comen. thanx bright scholarships

  • Thanks Kim. What she shared very useful for my work. It’s amazing

  • So good…so far… 🙂 Have nice day

  • Honestly speaking i did now saw an information like this it is too helpful