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How to Choose SEO Keywords with Confidence

3 minute read

Keyword research for SEO is non-negotiable.

Your SEO performance and your website traffic depend on it.

And the growth of your business is increasingly tied to it.

But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the Inc.’s and CNN’s of the world.

So how should you approach keyword research for SEO, given your site’s unique ability to rank?

Here’s how to choose SEO keywords with confidence

Know your Competitive Power

In combat sports like boxing and wrestling, weight classes are used to fairly distribute and match competitors. The idea is, for example, that pitting an athlete against an opponent 75 pounds heavier would give the latter an unfair advantage.

Essentially, “punching your weight” is the fairest way to compete, as it ensures both athletes an equal chance at success.

One might apply this philosophy to the art of keyword research for SEO. Competing for broad keywords targeted by huge brands with strong domain authority is a lost battle for most from the start.

One way to confidently choose SEO keywords you have the best chance of ranking for is to focus on your Competitive Power.

Your Competitive Power is your benchmark for “punching your weight”. It’s the measurement of your site’s ability to rank for competitive keywords, based on your past performance driving organic traffic. The higher this number, the more easily your site can rank for more competitive keywords.

Your Competitive Power will help you confidently choose keywords that your site has a good chance of ranking for.

icon-competitive-power-100pxYou can locate your Competitive Power in Alexa’s Keyword Difficulty tool. Keywords that are at or below your Competitive Power are in your weight class. You’ll find them flagged with a lightning bolt for quick identification.

Focus on Highly Relevant, Low Competition Keywords

Once you know your Competitive Power, your SEO keyword research will be much more focused.

Next, you should concentrate your search on highly relevant, low competition (or long-tail) keywords.

Besides being less competitive, there are other valuable reasons to find low competition keywords:

  1. Low competition keywords are usually more specific in nature
  2. More specific keyword searches make it easier to craft tailored content that is laser focused on search intent
  3. A well-crafted, tailored piece of content that answers search intent is usually rewarded with more organic traffic and referrals

Using Alexa’s Keyword Difficulty tool, you can find low competition keywords that are highly relevant to the services, products, or values of your brand. Simply enter a seed word or phrase, and then filter your results to meet your specific criteria.

find seo keywords for website with alexa

Along the way, you can also identify semantically similar or like-phrases that you can incorporate into your content. Doing so will help reinforce what your content is about, and send clear signals to search engine crawlers of your valuable message.

Low competition SEO keywords may be less popular, but they can be highly specific to your brand and a great starting point for small to mid-sized business focused on growth.

Utilize Keywords Already Driving Traffic to Your Site

In doing keyword research for SEO, don’t forget to take advantage of keywords already driving traffic to your site.

In the Keyword Difficulty tool, you can enter your own site in Step 2 and we’ll generate a list of untapped opportunities related to keywords that already send traffic to your site.

find seo keywords with alexa

You can choose to filter out those keywords that already drive traffic to your site to get the clearest list of SEO keywords you have to work with.

Develop content around these keywords to maximize your SEO benefits and leverage your already proven search success.

Start Searching for Your Best SEO Keywords

Keyword research is a must for successful SEO. But it doesn’t have to be a guessing game.

Alexa’s Keyword Difficulty tool will help you find the best, most relevant keywords for your site based on your ability to rank – like your own personal SEO keyword generator!

Try it out today as part of our Advanced plan, and choose keywords with more confidence!


  1. Humna Yousaf November 23, 2016 at 7:50 pm - Reply

    Hello Jennifer Johnson!

    Thank You For This great article. Your understanding method is really great. But if a person is new blogger. Then can you suggest a tool to check keywords for their content. Above tool is paid version not free. So what will you suggest for new blog. New blog is a difficult way to rank on SE.

    Thanks For Sharing This Awesome article
    Keep Sharing Like This…

    -Humna Yousaf

    • Sunil November 30, 2016 at 10:43 pm - Reply

      Hello Humna,

      Ranking a blog in SERP is quite an easy stuff. First of all, the topic you select should be informative and user engaging. You can engage a visitor in your page by adding some infographics in your content. If you are making some points in your content, give it an additional flavor by providing some examples and statistics. Give your keywords in your page title, page url and page description. After publishing it, share it in your social media profiles. You can also ask your friends to share your posts. Also share it on major websites like Quora, Reddit, Stumbleupon, Tumblr etc which are very good websites to get some referral traffic. It will give some visibility to your posts. You can also shoot an email campaign with the help of mailchimp(It has free and paid versions.).

      Use Google Free Tools if you are a starter – Google keyword Planner and Google Trends. Google Keyword planner can help you with finding new and additional keywords for your topic. Google Trends can show you trending topics and ideas for your next post. (Sorry, for my bad English.)

      • Humna Yousaf December 1, 2016 at 1:35 am

        Thanks Sunil! I am using these techniques but still no performance. And thanks for suggestion.

  2. Taj Soheil Siddique August 15, 2016 at 10:48 pm - Reply

    Great Article!

  3. Vince Lee July 26, 2016 at 8:35 pm - Reply

    usefull skills, thanks for sharing

  4. Direktori Wisata June 14, 2016 at 1:22 pm - Reply

    very useful and informative article, thank you…

  5. Mejapoker88 May 24, 2016 at 10:19 pm - Reply

    Thanks for share Alexa keyword,I am very pleased to be joining Alexa

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How to Choose SEO Keywords with Confidence