Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it, and the growth of your business is increasingly tied to it.
But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the Inc.’s and CNN’s of the world.
So how should you approach keyword research for SEO, given your site’s unique ability to rank?
Here’s how to choose SEO keywords with confidence
Know your Competitive Power
In combat sports like boxing and wrestling, weight classes are used to fairly distribute and match competitors. The idea is, for example, that pitting an athlete against an opponent 75 pounds heavier would give the latter an unfair advantage.
Essentially, “punching your weight” is the fairest way to compete, as it ensures both athletes an equal chance at success.
One might apply this philosophy to the art of keyword research for SEO. Competing for broad keywords targeted by huge brands with strong domain authority is a lost battle for most from the start.
One way to confidently choose SEO keywords you have the best chance of ranking for is to focus on your Competitive Power.
Your Competitive Power is your benchmark for “punching your weight”. It’s the measurement of your site’s ability to rank for competitive keywords, based on your past performance driving organic traffic. The higher this number, the more easily your site can rank for more competitive keywords.
Your Competitive Power will help you confidently choose keywords that your site has a good chance of ranking for.
You can locate your Competitive Power in Alexa’s Keyword Difficulty tool. Keywords that are at or below your Competitive Power are in your weight class. You’ll find them flagged with a lightning bolt for quick identification.
Focus on Highly Relevant, Low Competition Keywords
Once you know your Competitive Power, your SEO keyword research will be much more focused.
Next, you should concentrate your search on highly relevant, low competition (or long-tail) keywords.
Besides being less competitive, there are other valuable reasons to find low competition keywords:
- Low competition keywords are usually more specific in nature
- More specific keyword searches make it easier to craft tailored content that is laser focused on search intent
- A well-crafted, tailored piece of content that answers search intent is usually rewarded with more organic traffic and referrals
Using Alexa’s Keyword Difficulty tool, you can find low competition keywords that are highly relevant to the services, products, or values of your brand. Simply enter a seed word or phrase, and then filter your results to meet your specific criteria.
Along the way, you can also identify semantically similar or like-phrases that you can incorporate into your content. Doing so will help reinforce what your content is about, and send clear signals to search engine crawlers of your valuable message.
Low competition SEO keywords may be less popular, but they can be highly specific to your brand and a great starting point for small to mid-sized business focused on growth.
Utilize Keywords Already Driving Traffic to Your Site
In doing keyword research for SEO, don’t forget to take advantage of keywords already driving traffic to your site.
In the Keyword Difficulty tool, you can enter your own site in Step 2 and we’ll generate a list of untapped opportunities related to keywords that already send traffic to your site.
You can choose to filter out those keywords that already drive traffic to your site to get the clearest list of SEO keywords you have to work with.
Develop content around these keywords to maximize your SEO benefits and leverage your already proven search success.
Start Searching for Your Best SEO Keywords
Keyword research is a must for successful SEO. But it doesn’t have to be a guessing game.
Alexa’s Keyword Difficulty tool will help you find the best, most relevant keywords for your site based on your ability to rank – like your own personal SEO keyword generator!
Try it out today as part of our Advanced plan, and choose keywords with more confidence!
SUBSCRIBE TO THE ALEXA BLOG
Get expert marketing insights delivered
Receive new SEO, content marketing, and competitive analysis tips straight to your inbox.