Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.
That’s why this tactic is a powerful and useful way to grow your digital visibility.
However, in order to succeed, you need to know how to find and qualify the best guest posting sites, write content that fits the target site, and reach out to editors in a way that gets you noticed.
Here is a guest blogging plan that will help you get it done.
Step 1: Find the Best Sites for Guest Posting
The first step in effective guest blogging outreach is finding the right websites to pitch. You need to create a list of sites that will help you connect with your target audience.
To find guest blogging sites, you can use the Alexa Audience Overlap Tool.
With the Audience Overlap Tool, first enter a target website. The target website may be your site, or the site of a competitor you know has an audience you would like to reach. The tool then produces a list of sites that have an audience similar to the target site.
For example, if your brand is related to social media strategy, you may enter a site like “socialmediaexaminer.com.” You are targeting audiences interested in social media, so you know they are visiting a site like this.
With the Audience Overlap Tool, you can quickly produce a list of other sites that also reach your target audience.
This is one of the most useful blogger outreach tools because it gives you a list of sites that have the audience you want to connect with. It also includes an overlap score that (on a scale from 1 to 100) shows you how similar the audiences are. The higher the overlap score, the more similar the audiences of the two sites are.
The is a great list of guest blogging sites because they have the audience you are trying to reach. You can also further qualify the list using filters that separate the sites by traffic levels, Alexa Rank, and overlap score.
Once you have this list, you can move onto the second stage of your blogger outreach strategy.
Step 2: Research the Site and Editor
Qualify a potential guest posting site by asking yourself the following questions:
- Are guest posts published on the site? Look at the bylines on their posts. If all of the posts are written by the brand’s team members, they may not accept guest posts.
- Does the site have guest post guidelines? Sites that regularly accept submissions usually have a link to their guidelines, often on the footer of the site.
- Can you find the contact information for the managing editor? Successfully securing a guest post spot often relies on contacting the right person. Research the website’s team, masthead, or business profile on LinkedIn to find the person responsible for managing guest posts.
Once you identify a few sites that are great opportunities for your guest blogging outreach plans, come up with a few potential topic ideas for your posts.
Step 3: Develop Topic Ideas
When you run the Competitor Keyword Matrix, you are presented with a list of top keywords that appear on the sites you selected. Each keyword includes a popularity ranking (which shows how often audiences use the term in search) and a competition ranking (which indicates how difficult it is to rank for the term).
The report also shows how the keyword relates to each site. There is a traffic score for each site, which indicates how much traffic they receive from each keyword.
You can use these website traffic statistics to identify content needs for each site.
Look for keywords that rank strongly for all but one of the sites on your list. If you have five sites, look for a keyword that ranks on four sites. Then, identify the guest blogging opportunity using that keyword in a post for the site that does not rank strongly for it.
For example, if you wanted to pitch an idea for Social Media Examiner, look for a keyword that drives traffic on every site but Social Media Examiner.
Related Reading: 7 Tips to Craft a Successful Media Pitch
This indicates that there is a gap in their content for that term, which means it’s a good topic for a potential guest post (assuming that the keyword still relates to the target site).
Step 4: Craft a Compelling Pitch for Your Guest Blogging Outreach
Now that you have qualified potential sites and topics that match the need of those sites, reach out to the publishers.
- Create a compelling subject line. Your subject line is what gets your email noticed. Don’t rush through this part of the process. Spend time writing a subject line that catches attention by sharing something new, using ego bait or humor, and/or specifically mentioning an interesting note about the publisher’s vertical.
- Make a personal connection to the person you’re pitching. Don’t use the same blogger outreach template in each of your emails. Instead, add a personalized touch – such as addressing the publisher by name, mentioning one of their recent posts, and/or sharing what you like about their website.
- Explain the benefit. Once you pitch your idea, include a sentence or two about why the topic would be a good fit for the site and its readers. Let the publisher know what is in it for them.
- Share examples and show off your authority. Include a few samples of content you have published on your site or through other guest posts. This allows the publisher to gauge the quality of your work and see that you are the right fit for their blog.
Related Reading: How to Submit a Guest Post That Any Editor Will Love
Guest blogging outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.
Use these tips and tools to make sure you aren’t wasting time with blogger outreach. Sign up for a trial of our Advanced Plan to get the Audience Overlap Tool, Competitor Keyword Matrix, and other SEO tools that ensure you contact the right sites with the best pitches.