Marketing Research > Alexa Rank

What is Alexa Rank?

Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. Traffic and engagement are estimated from the browsing behavior of people in our global panel, which is a sample of all Internet users.

If you want your business to succeed, it is important to track your website performance. Click & Tweet! There are many web analytics tools to help you measure your visitors’ behavior.

But most analytics tools do not show how your performance compares to your direct competitors.

Alexa Rank is an important metric to benchmark your site against your competitors.

Kim Kosaka, Alexa

For more information:

The Definitive Guide to Alexa Traffic Rankings, by Ken Envoy, from SiteSell
How to Improve Your Alexa Ranking in 30 Days or Less, by Neil Patel, from QuickSprout
The Top 500 Sites on the Web, Alexa

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What is Alexa Rank?

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With Alexa’s Marketing Stack, you’ll find all the competitive analysis and SEO tools you need to improve your SEO and grow your traffic.