Marketing Research > Audience Analysis
What is Audience Analysis?
Audience analysis is a task that entrepreneurs, marketers, and product managers use to gain a deeper understanding of a market segment. Understanding their audience’s interests, needs, and pain points helps them define an accurate buyer persona, create a marketing plan, and improve their product and marketing effectiveness.
While your own audience is a great place to start with audience analysis, looking at your competitor’s audience and comparing it to your own can help you gain insights into how to stay ahead of the competition.
Audience Analysis Resources
For more information:
One Size Does Not Fit All: Driving Conversions Through Audience Analysis, by Sarah Gurback
Sample Audience Analysis, from wikiHow
Audience Analysis and Documented Strategy: Key to Content Marketing Success, by Larry Alton, on Relevance.com
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