Marketing Research > Backlinks

What are Backlinks?

Backlinks are incoming hyperlinks from a page on one website to a different website. It is widely believed that backlinks signal greater authority to search engines and are therefore factored into search rankings. They are also a good KPI for measuring the quality of your content marketing.

It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites.

–What Are Backlinks in SEO and What Are The Advantages of Backlinks?

Harsh Agrawal, ShoutMeLoud

Your goal should be to get links from authoritative and relevant sites - @denharsh Click To Tweet

Backlink Resources

8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool

When you find competitor backlinks, you find high-value linking opportunities for your own site. Here are 8 ways to find and use them to improve your SEO.

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Why You Should Conduct a Competitor Backlink Analysis

Assess your competitor’s website performance, overall online authority, and identify crucial traffic-driving backlinks with a competitor backlink analysis.

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