Marketing Research > Brand Awareness

What is Brand Awareness?

Brand awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions. Improving brand awareness and share of voice are critical components of demand generation.

With strong brand recognition comes higher pricing power, lower customer acquisition costs and continual customer loyalty. Click & Tweet! Plus, you can attract and retain top talent, and improve your ability to grow related products and services.

–5 Strategies to Achieve Better Brand Recognition

Pam Webber, CMS Wire

Brand Awareness Resources

A Guide To Securing Guest Posts Through Guest Blogging Outreach

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.

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How to Create A Brand Identity in 6 Steps

Your brand’s identity is key to building trust with customers and establishing higher customer lifetime value. Here 6 steps to creating a brand identity that your customers love, plus 3 brand identity examples to learn from.

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How to Find Guest Blogging Opportunities and Present an Outreach Plan To Clients

Use this template to prove how valuable guest blogging opportunities can be for your client’s brand, SEO authority, and overall digital marketing strategy.

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For more information:

The Importance of Brand Awareness, by Neil Kokemuller, Cron
Marketing: How to Measure Brand Awareness, by Kit Smith, Brandwatch
25 Ways to Increase Brand Awareness with Inbound Marketing, by Ashley Wilson-Rew, Protocol80