Marketing Research > Brand Awareness
What is Brand Awareness?
Brand awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions. Improving brand awareness and share of voice are critical components of demand generation.
With strong brand recognition comes higher pricing power, lower customer acquisition costs and continual customer loyalty. Click & Tweet! Plus, you can attract and retain top talent, and improve your ability to grow related products and services.
Brand Awareness Resources
For more information:
The Importance of Brand Awareness, by Neil Kokemuller, Cron
Marketing: How to Measure Brand Awareness, by Kit Smith, Brandwatch
25 Ways to Increase Brand Awareness with Inbound Marketing, by Ashley Wilson-Rew, Protocol80
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