Marketing Research > Competitive Analysis
What is Competitive Analysis?
A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.
A competitive analysis covers five key topics:
- Your company’s competitors
- Competitor product summaries
- Competitor strengths and weaknesses
- The strategies used by each competitor to achieve their objectives
- The market outlook
Competitive Analysis Resources
Use these 7 competitor analysis discoveries to inspire your content and SEO strategy. Uncover keywords and backlinks driving traffic for your competitors.
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This competitive analysis example shows how to view successes in the context of your unique competitive set, and discover new opportunities for growth.
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Size up the competition with our free competitive analysis template. Know where your site is performing well and where it’s lagging behind.
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How do you get ahead of the competition when they are working to do the same? Use this competitive analysis kit to discover your competitive edge.
Keep ReadingFor more information:
Competitive Analysis Kit, [Free Template and Guide], from Alexa and HubSpot
How to Write a Great Business Plan: Competitive Analysis, by Jeff Haden, from Inc.com
10 Competitive Analysis Tools: How to Analyze Competitors Websites, by Andy Crestodina, from Orbit Media Studios
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