Marketing Research > Competitor Keywords
What are Competitor Keywords?
Competitor keywords are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors’ website. This gives you insight into their audience’s interests and helps you choose keywords.
Discovering the keywords your competitors target:
- Gives you a glimpse into what is working for them
- Reveals new keywords you might not have thought of
- Uncovers opportunities for you to create new content and boost your search engine rankings
–Find Competitor Keywords and Grow Your Traffic to New Heights
Jennifer Yesbeck, AlexaCompetitor Keywords Resources
What if you could find the best keywords for your site + uncover competitors’ keywords at the same time? Now you can with Alexa’s Competitor Keyword Matrix.
For more information:
Keyword Research for SEO: The Definitive Guide (Chapter 5: Keyword Competition Analysis), by Brian Dean, from Backlinko
SEO Competitor Analysis: Discover Your Competitor’s Keywords, by Neil Patel, from NeilPatel.com
Find Competitor Keywords and Grow Your Traffic to New Heights, by Jennifer Johnson, from Alexa
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