Marketing Research > Keyword Popularity

What is Keyword Popularity?

Keyword popularity indicates how frequently users search for a keyword. When performing keyword research, keyword popularity can be used to prioritize which keywords to choose for SEO.

The goal of keyword research is to find a phrase that meets these criteria: many people are searching for it (high search volume), and you have a realistic chance of ranking relative to other sites (low competition).

Search volume—This is the popularity of the keyword. How many people are searching for the phrase? There is no point in targeting a phrase if no one is searching for it.

Competition—There is also no point in targeting a phrase if you have no chance of ranking for it. How likely is your page to rank for the phrase? How many websites are relevant for this phrase? Are they powerful sites?

–How to Research Keywords: Tips, Competition and Squirrels

Andy Crestodina, Orbit Media Studios

The goal of keyword research is: high search volume & low competition - via @crestodina Click To Tweet

Keyword Popularity Resources

Build a Strong 2017 Editorial Calendar with Keyword Research

Use these tips to create a 2017 editorial calendar that will grow your SEO authority, attract readers, and engage your audience.

Keep Reading

Fix Keyword Cannibalization To Prevent Hidden SEO Issues

Find and fix keyword cannibalization issues in your content that keep you from ranking. Don’t let your own keyword strategy hold you back in search.

Keep Reading

How to Write an SEO Friendly URL Using the Best Keywords

A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines.

Keep Reading