Marketing Research > LSI Keywords
What are LSI Keywords?
LSI keywords are similar keywords to the one used in a search query. Google uses a system known as LSI (Latent Semantic Indexing), a method to determine the relationship between terms and concepts in content based on search patterns to determine how a keyword search is often linked to related keywords
When you perform a search, you’ll notice that Google shows certain words in bold black text. These are LSI keywords. Find ways to implement them in your own copy that makes sense to readers. They will help ensure your content is more relevant to—and more findable by—others.
LSI Keywords Resources
For more information:
LSI Keywords for SEO: What Marketers Need to Know, by Brad Keys, MarketingProfs
How to Find LSI Keywords and Smartly Implement Them for SEO, by Akshay Hallur, GoBloggingTips
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?, by Andrea Lehr, Hubspot
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