Marketing effectiveness is the measure of how effective a marketing plan is at optimizing spending to achieve positive short and long-term results. It is related to marketing ROI. Marketing effectiveness can also be measured by benchmarking your Alexa Rank against your competitors’.
When putting your measurement program in place, start by deciding on how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis… Then, you will want to create a spreadsheet that documents and tracks the following:
Your marketing goals. If you have several, it may help to put them in order of priority. (By this point, you should have agreed on goals with your management team; but if you haven’t, now is the time to get on the same page.)