Marketing Research > Marketing Funnel
What is a Marketing Funnel?
A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The marketing funnel can be used to illustrate marketing effectiveness by measuring conversion rates between each step in the funnel, as a KPI.
A conversion funnel is really an idea or a way to visualize and comprehend the flow and conversion of potential customers into paying customers Click & Tweet! . If you can understand and analyze the process, then you can take actions to improve that flow.
–A Simple Guide to Understanding and Creating a Website Conversion Funnel
Christina Gillick, Crazy EggMarketing Funnel Resources
MOFu marketing uses middle-of-the-funnel content to nurture leads and turn them into paying customers. Learn how to create MOFu content for your B2B funnel.
For more information:
How the Marketing Funnel Works From Top to Bottom, by Rebecca Lee White, From TrackMaven
How To Architect The Perfect Conversion Funnel For Your Business, by Richard Linder, from DigitalMarketer
A Simple Guide to Understanding and Creating a Website Conversion Funnel, by Christina Gillick, from Crazy Egg
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