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Now Available: Monthly Unique Visitors for Websites

2 minute read

You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites.

Unlike any other competitive analytics suite, the unique visitors metric will be updated daily, on a trailing 30-day basis. This exclusivity means you get the clearest picture of a site’s performance and popularity on the web. Introduced as a part of our new Data Lab experience, subscribers will have early access to unique visitors, as well as all the latest metrics our team of data scientists are actively working on.

Unique visitors is a fundamental metric of web analytics that is traditionally used to measure the overall level of traffic to a site. Because it counts the number of unique people that visit a site in a given time, it gives a better sense of a site’s true audience size. That means unique visitors is an excellent tool for market share analysis and benchmarking to evaluate how a site can improve. It also demonstrates merit when securing potential advertisers and investors, as a representation of a site’s impressionable audience size. Finally, it’s a great indicator for determining sales leads. In all, unique visitors is a universal metric that rounds out the total competitive analytics suite.

By definition, unique visitors refers to the number of distinct individuals requesting pages from a website during a designated period, regardless of how many times they visit. It does not count spiders or robots.

As an Advanced or Advanced High Traffic subscriber, you can view monthly unique visitor metrics directly underneath the Global and Country Ranks on a Site Overview page. Initially, monthly unique visitors will be available for top sites in these 6 countries: the United States, Germany, Great Britain, France, Spain, and Canada. In the initial release, monthly unique visitors will only be shown for the same country as a site’s displayed country rank. In a subsequent release, MUV metrics will be shown for all 6 countries for highly ranked sites.

monthly unique visitors metric on alexa dashboard

As always, we are focused on providing you the highest quality, relevant metrics so you can make the most informed decisions for your business. This is a huge step in competitive analytics and just another big step for Alexa in delivering exceptional value for our customers. We’re excited to introduce Data Lab and unique visitors, and look forward to working with you as we develop the next generation of Alexa metrics.

 Sign up for a free 7-day trial of any of our plans today! 


  1. maxciccotosto June 30, 2016 at 7:59 pm - Reply

    Is the unique visitor value available through the API? The documentation only seems to indicate that rank/reach stats.

  2. Firman Syah June 2, 2016 at 5:27 am - Reply

    Thanks for article

  3. Kavin Xavier May 20, 2016 at 11:28 am - Reply

    How to get this in the aws API?

    • Hasan September 8, 2016 at 6:41 am - Reply

      Is it available now

  4. Piyush Saini April 8, 2016 at 11:31 pm - Reply

    thanks for the info really superb

  5. fels March 16, 2016 at 10:57 am - Reply

    Hi, may I know what’s the value of ‘designated period’ used by Alexa to define the unique visitor?

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Now Available: Monthly Unique Visitors for Websites