Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do.
But who has time to check all the boxes on the SEO best practices checklist?
If there is one thing you cannot skip, it is keyword research.
The key to winning in the SERPs is to “punch your weight,” as Kristin, our Sr. Product Manager says.
In other words, find low competition keywords that your website has a chance of ranking for.
Finding the best keywords for your website is the foundation of a strong SEO strategy.
Without a solid keyword strategy as a strong base, everything you do to optimize for search is built on unstable ground.
Learn how to research and use keywords effectively in this guide: How to Do Keyword Research: A Comprehensive Guide
What it means to find low competition keywords
Note the emphasis above on “for your website.”
Here’s the reality. Your website is not going to beat the big dogs in the SERPs if you are just getting started with SEO. By the way, SERPs is SEO lingo for Search Engine Results Pages.
You must start by finding keywords with low competition. Once you are winning in that arena, you can slowly move up to higher competition keywords. Often those are also high search volume keywords.
SEO experts often advise finding high volume low competition keywords. But…I’d recommend not focusing at all on high search volume keywords. At least not at first. The temptation can lead you to make bad decisions when choosing keywords.
Instead, focus on two things:
- Finding keywords that are relevant to your subject matter and your business
- Finding keywords with low competition
The first priority, finding relevant keywords, requires knowing your audience and your business. Usually a quick gut check works fine.
The second priority, finding low competition keywords, requires knowing your site’s Competitive Power. All websites do not have an equal chance of ranking on the first page of Google. After all, there are only 10(ish) spots.
So focusing on low competition keywords is the secret ingredient to SEO success. Aim too high and you will not stand a chance of ranking. Regardless of how great your content is the odds will not be in your favor for ranking and driving organic traffic.
So how low competition must you go?
It is different for each site. Your site’s Competitive Power is the benchmark for the amount of keyword competition that your site has the potential to rank for.
Finding low competition keywords means choosing keywords with a score at or below your Competitive Power.
In Kristen’s words, punch your weight.
How to find low competition keywords
This is the easy part. At least it is when using Alexa’s keyword difficulty tool.
Our keyword suggestion tool helps you find long tail keywords, based on:
- Relevance to the seed word or phrase you input
- Keyword competitiveness in relation to your site’s Competitive Power
As you browse the list of keyword ideas, you’ll find similar keywords that you would not have thought of, that are low competition and prime opportunities.
The emphasis on relevance means the signal to noise ratio is high. Other keyword research tools spit out results that aren’t that similar to your seed query–leaving you to sift out a bunch of irrelevant options. So you’ll save time by focusing only on keyword ideas that are truly in line with what you are looking for.
As you find the most suitable keyword opportunities, you can check keyword difficulty compared to your site’s ability to compete–it’s Competitive Power. Just look for the lightning bolt. That means the competition score is at or below your site’s Competitive Power. Add those to your Favorites as you pull together a shortlist of the best keyword opportunities.
Don’t you love when the most important thing is also the easy thing?
Get started! Find low competition keywords today
Alexa’s keyword difficulty tool makes it easy to discover keywords with low competition.
Sign up for a free trial of an Advanced plan, and take the first step toward SEO success.